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MarketingProfs Daily Fix Blog
A guest post by Alexandre Sagala of Alsamarketing.
Your business probably spends a good deal of time and money on driving people to your website using different marketing channels. Now, having massive amounts of visitors every day is good—but if you can’t convert them into customers, then wha…
If you’ve ever seen a boring video podcast (and who hasn’t?), you know that just turning on a microphone and talking in front of a camera doesn’t guarantee awesome, engaging content. So what does?
In Friday’s #profschat on Twitter, MarketingProfs asked HubSpotTV co-host Karen Rubin to chat about …
I recently had the good fortune of attending the 2011 Content Marketing Summit hosted by ten24 Web Solutions. (I was a stand-in for Ms. Ann Handley whose book I had the good fortune of giving away at the summit’s conclusion.) The experience reminded me of the power and importance of live events as…
When it comes to closing new business, generalist marketing firms are at a distinct disadvantage, says Blair Enns, president of business development consultancy, Win Without Pitching. Yet many firms still resist specialization—even though it ultimately would allow them to get off the RFP merry go…
Albert Einstein said, “Insanity is doing the same thing over and over and expecting different results.” So is the definition of marketing insanity changing your tagline over and over to variations of the same theme and expecting to see a spike in sales?
In 2007, I wrote a post here at the Daily F…
Premium tends to convey a sense of more … for more. I don’t think that’s necessarily bad. But that can also be a trap.
For example, with many online content sites, “premium” typically means access to more content. A premium coffee might have an extra flavor or espresso shot. A premium media ser…
A guest post by Nehemiah “Nemo” Chu of Bloomfire.
Events marketing is fresh on my mind—having just returned from exhibiting at SXSW for a second straight year. Although different brands often have different objectives when exhibiting at conferences, I’ve noticed that timeless tactics always yie…
Nothing tantalizes marketers like the purchasing power of young consumers. We all know how fluent young people are with social media platforms, so it’s easy to conclude that interacting with them in these channels is logical, right?
Wrong!
A total of 46% of kids, ages 12 to 17, told Forreste…
Business has a way of inventing its own vocabulary. Often, the results are disappointing—long, Latinate words like formalize and utilize and monetize, or Frankenspeak like impactful or learnings. Such words are often created to make the person who uses them sound clever and smart. But they are…
A guest post by Tony Felice and Charles Wiedenhoft of Red Door Interactive.
The discussions at the recent SXSW focused primarily on how the digital landscape may take shape in the coming year. In this blog post, Red Door Interactive team members who attended SXSW summarize four key takeaways from…
