In the old days, we’d make commercials and buy media space to air them. In other words, we were living in our Mad Men world—but probably without the booze and other bad behavior. Now, of course, we’re in the age of YouTube, in which a lot of CEOs are spending so much time watching video…
Archive for April, 2011
Thursday, April 28, 2011
Attribution: Give Credit Where Credit Is Due
A guest post by Justin Dougherty, senior director of technology at TagMan.
Attribution is a word that gets used on the data side of online marketing, but unlike other engineering-speak, this is not a term that should be dismissed. After all, it’s very important. “Attribution” is the proce…
Wednesday, April 27, 2011
Is the Flip a Flop? So, Why is Cisco Dumping the Mini Moviemaker?
Companies restructure all of the time. But do they usually dump successful product lines in the process? Good question.
So why is networking company Cisco getting rid of its line of Flip mini video cameras? According to the Consumer Electronics Association, sales of mini video cameras grew from 4…
Tuesday, April 26, 2011
Posting Quotes Is NOT Marketing
What’s with people who believe posting quotes on their social media pages will build their brands or help them gain followers? Come on, let’s get real! These quoters are either lazy, can’t write, or think frequency is key to their marketing. Surprise … They’re not!
Here are a few recent examp…
Monday, April 25, 2011
On Blogging, Customer Love, and Selling Social to the C-Suite: An Interview with Bazaarvoice’s Brant Barton
Bazaarvoice just wrapped up its annual Social Commerce Summit, its fourth (and largest) client event in its hometown of Austin, Texas. Bazaarvoice helps all types of businesses capture, share, and analyze customer conversations online; more than 1,200 brands use its ratings and reviews platform–…
Friday, April 22, 2011
Who Owns Social Media?
Since even before Facebook and Twitter, back when YouTube and blogs were new on the scene, there’s been discussion and, at times, bickering about which marketing discipline should be responsible for the social media presence of a brand or organization. Should it fall under the purview of the…
Thursday, April 21, 2011
Emails Are Content, Too
“Is email content?” Shocking to think you would have to even ask that question, but the reality is that most marketers don’t view their email with the same salivation as Dr. Pavlov’s dogs responded to the bell.
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Wednesday, April 20, 2011
8-Point Survival Guide for Too Much Business Travel
I’m fresh off a 10-city book tour that sent me flying (courtesy of Bridgeline) across 27,143 miles since January. (Aren’t you glad I resisted the urge to toss in “And boy are my arms tired!”? You’re welcome.)
So much about traveling is fun. In Atlanta, I finally connected in person with…
Tuesday, April 19, 2011
How to Be a Wallflower: Tone It Down
Ad agencies like mine are asked by clients to come up with brilliant work that stands out in a crowd, but once in a while, the corporate higher-ups want work “toned down a bit” so it doesn’t take any risks (though they say they want outstanding creative work). This is a recipe for making…
Monday, April 18, 2011
Honor What Customers Care About
CustomInk is a $70 million T-shirt shop that prints custom T-shirts for family reunions and group and business events. Because actual people at CustomInk personally review every single order, they know what events their products are being printed for. The company saw so many shirts being created for…
