In the old days, we’d make commercials and buy media space to air them. In other words, we were living in our Mad Men world—but probably without the booze and other bad behavior. Now, of course, we’re in the age of YouTube, in which a lot of CEOs are spending so much time watching video…Continue reading "The Video Mash-Up: Losing Control & Loving Every Minute of It"
Archive for April, 2011
Thursday, April 28, 2011
A guest post by Justin Dougherty, senior director of technology at TagMan.
Attribution is a word that gets used on the data side of online marketing, but unlike other engineering-speak, this is not a term that should be dismissed. After all, it’s very important. “Attribution” is the proce…Continue reading "Attribution: Give Credit Where Credit Is Due"
Wednesday, April 27, 2011
Companies restructure all of the time. But do they usually dump successful product lines in the process? Good question.
So why is networking company Cisco getting rid of its line of Flip mini video cameras? According to the Consumer Electronics Association, sales of mini video cameras grew from 4…Continue reading "Is the Flip a Flop? So, Why is Cisco Dumping the Mini Moviemaker?"
Thursday, April 21, 2011
Wednesday, April 20, 2011
I’m fresh off a 10-city book tour that sent me flying (courtesy of Bridgeline) across 27,143 miles since January. (Aren’t you glad I resisted the urge to toss in “And boy are my arms tired!”? You’re welcome.)
So much about traveling is fun. In Atlanta, I finally connected in person with…Continue reading "8-Point Survival Guide for Too Much Business Travel"
Monday, April 18, 2011
CustomInk is a $70 million T-shirt shop that prints custom T-shirts for family reunions and group and business events. Because actual people at CustomInk personally review every single order, they know what events their products are being printed for. The company saw so many shirts being created for…Continue reading "Honor What Customers Care About"