As technology continues to thrive, agencies and corporations are teaming up with vendors to make processes easier, cultivate and report data, and even help with traditional media efforts. The trust factor has many companies going with vendors that are recommended by peers, without really knowing…
Archive for March, 2011
Friday, March 4, 2011
Your Vendor-Client Relationship: Is It a Love Match?
Continue reading "Your Vendor-Client Relationship: Is It a Love Match?"
Thursday, March 3, 2011
How to Prevent Your Social Media Strategist From Being Everyone’s Lackey
Every family has its own IT person. Whoever knows the most about the digital life usually is also the person called to help a relative install a new printer cartridge or assist another family member in signing up for a free email account. Likewise, companies often have their most online-savvy person…
Wednesday, March 2, 2011
Use the (Work) Force to Build Brand Awareness
A guest post by Jason Miller of Zoomerang.
If your employees are already engaging in social platforms, why not empower them as brand advocates? Encouraging your employees to openly discuss your brand online can have a “humanizing” effect, ultimately increasing positive consumer perception.
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Tuesday, March 1, 2011
Sign Here, Sign There: The 3 Biggest Concerns About E-Signatures
A guest post by Jason Lemkin of EchoSign.
After all the work a business puts into securing a customer—the marketing campaigns, the sales pitches, and the personal support—it makes little sense for companies to put up barriers at the final stage of contract signing and execution. Businesses th…
Supersizing Starbucks (or “How Much Coffee Do You Really Need?”)
Bucking the current trend and the collective frowning toward “supersize” anything, Starbucks proves once again the company is following its own marketing path. Let the proverbial chips fall where they may! In January, the company unveiled its colossal new 31 ounce drink size: Trenta.
Wow! Way…
