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MarketingProfs Daily Fix Blog
Quick question: Is your company’s social media content engaging? Relevant? Compelling? Do your blogs draw comments and really resonate with your audiences?
If not, your content is holding back your social media efforts—and if it’s really weak or misdirected, it could be even be damaging you…
If you didn’t get a chance to head out to Omniture Summit 2011, here’s a look at the highlights of the Adobe event that took place March 8 through March 11 in Salt Lake City, Utah.
Tim Kopp, CMO of ExactTarget, looked like the happiest man in Utah last week. This was due—in no small part—to h…
Definition of rehashing: Regurgitating content we’ve all heard before, ad infinitum. May cause gag reflex and/or extreme yawning.
Sure, we occasionally read original content based on an original thought or study results that cast a new light on previous perceptions or a new technology in town. Bu…
The other day, my cousin (who teaches high school in New Hampshire) started following me on Foursquare. I was surprised because —while my cousin is nowhere near a Luddite—she also isn’t steeped in the social media world. She doesn’t suffer from what is known as Social Tool “ADOS” (Attention…
That was the question I considered while listening to HubSpot’s Brian Halligan discuss the Round D funding the company had just received from Sequoia Partners, Google Ventures, and Salesforce.com, among others.
Of course, the question didn’t pop into my head out of the blue. It was sparked by a …
If you’re a parent with young kids, you probably know all about 16-year-old Justin Bieber. The precocious, mop-headed pop star is a phenom with millions of adoring fans. But is there a danger of overexposure? A recent Brandweek article titled “Brands by Bieber” got me thinking.
It seems the…
On a cold, blustery day at 1 p.m., your supply chain and operations managers call a meeting to discuss outsourcing the manufacturing of a best-selling item to China. While facts and figures for cost savings and lead-time reductions are bandied about the room, you notice something crucial missing…
Being an impassioned marketer is a good thing—except when it clouds your judgment about making marketing decisions. From time to time, we can get caught up into thinking that what we like or don’t like is best for the product. Most times, we need to heed the call of our customers.
This has …
A guest post by Duncan Heath of Extreme Sports Trader.
The “Pay with a Tweet” marketing model is a relatively recent, but highly effective, form of viral marketing that revolves around the concept of paying for a product or service with a social mention. As the name suggests, it started on Twitte…
Just about anyone can set up an email marketing account and start blasting campaigns. But successfully engaging your audience and turning them into paying customers is another thing entirely. So, I chatted with email marketing expert and Digital Marketing World (our free virtual conference)…
