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MarketingProfs Daily Fix Blog
Your site has hordes of visitors every day clamoring to check out the vintage comics you sell. But what do you know about your visitors? Are they die-hard fans of specific series? Older folks caught in childhood nostalgia? Rather than make assumptions, create personas of your users.
A persona …
Rebecca Black, a 13-year-old girl from Orange County, Calif., becomes an iTunes top seller, reaching No. 31 on the iTunes 200 chart three days after the release of “Friday,” a song that went viral. The video for the song, posted to YouTube on Feb. 10, went from having a couple thousand views to…
This is the second post in the Vendor-Client Relationship series. The below post was a joint collaboration with Kyle Henderick, who works on the vendor side for Alterian, a marketing technology and research firm. You can connect with Kyle on Twitter at @khenderick.
The vendor-client relationsh…
A guest post by Jason Miller of Zoomerang.
Do you think that “do-it-yourself” market research is impossible on a shoestring budget? Well, think again. Technology is a beautiful thing, especially when it comes to gathering feedback. Online survey and poll tools make it easy and affordable for …
Hiring the wrong person can be very costly. A recent New York Times small-business blog post estimates that a bad hire costs a business $40,000 or more. To be sure, applicant screening and reference checks are an important part of the hiring process, but the ability to interview effectively may be…
Kraft Macaroni & Cheese in blue boxes. What’s more iconic than that? What represents economically priced comfort food better? Not much, according to consumers. In fact, consumer research pointed to the need for Kraft to unify its three groups of mac and cheese product offerings. As a result,…
Of the many aspects of my job, one that I enjoy most is the various conversations I have daily about the emergence of B2B marketing, marketing best practices, and the new B2B buyer. These discussions, in which ideas are exchanged, are a highlight for me. Recently, I had the opportunity to sit down…
Want to get exclusive content on our brand Facebook page? “Like” us! Want to participate in our fun new contest? “Like” us! Want to take advantage of the discount? “Like” us!
This is the new hot tactic used by marketers nowadays to get their fan count up. They are constructing the “like” walls. A…
So I’m fresh off my first time at South by Southwest—my virgin experience, as Foursquare termed it as I checked into the Austin-Bergstrom airport when I landed last Friday night. The South by Southwest Interactive Festival (or SXSW) is an annual music, film, and interactive conference and festival…
I spend most of my days talking to line executives and leaders in health care, financial services, publishing, and other types of organizations about the impact of customer experience on their business. We talk a lot about how they are earning consideration from their customers. How they’re…
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