There’s a scene in the film “The Princess Bride” (one of my all-time favorite movies) where the hero and heroine, Wesley and Buttercup, flee their pursuers and face the decision to enter the perilous Fire Swamp, a legendary forest filled with all kinds of danger. Buttercup says, “That’s the…
Archive for February, 2011
Wednesday, February 2, 2011
4 Tips for Adapting to the Fire Swamp of B2B Marketing
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Tuesday, February 1, 2011
5 Reasons Why My Clients Are Not Using Social Media
A guest post by Chester Frazier of Definition Systems.
When I, as a chief technology officer, put together an organization’s strategic technology plan and get down to the web-presence section, I typically inquire about their current efforts. Usually, I hear that they have a Facebook page. But w…
