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MarketingProfs Daily Fix Blog
Today, Mike Wesch connected our fairly insular industry to the larger world we inhabit.
Wesch, an anthropologist, gave an excellent and thought-provoking keynote address entitled “Our Mediated Culture, and What it Means for Marketers” at the Digital Marketing Forum. It would be impossible for…
In the Digital Marketing Forum’s breakfast keynote address today, vice president of Marketing for Threadless, Cam Balzer, shares how people’s geek love for Threadless is the lifeblood of his company … and how knowing how to tap the passion for one’s product is vital for every marketer.
“Marketi…
Greetings from the second day of the Digital Marketing Forum in Austin, Texas.
Believe it or not, a thin layer of snow and ice has coated the ground of this normally sunny paradise. Outside, all is quiet. But inside, there’s a lot of buzz as top marketers and social media mavens gather for a seco…
How you manage your Facebook presence really depends on your brand. That was the takeaway from today’s session titled “Why Facebook Should be an Essential Ingredient in Your Marketing” at MarketingProfs’ Digital Marketing Forum.
The panel featured some heavyweights of social media, inc…
We love to see upstarts win. Whether we’re rooting for our favorite team that finally makes it to the Super Bowl; watching a favorite underground band that has become known; or choosing an up-and-coming vendor over the industry standard, there’s something in us that pulls for the underdog.
Pr…
This morning, I sat in on Lisa Horner’s presentation “Using Webinars to Generate Spicy New Business” at the Digital Marketing Forum. Nothing against Lisa, but I was expecting a rather dull discussion given that webinars are not exactly my passion in life.
I was pleasantly surprised.
Lis…
I just finished (as in a short while ago) virtually attending Stephanie Miller’s session, “Customer Connections: Using Social & Customer Data for Sure-Fire Email Relevancy,” at the Digital Marketing Forum.
Like my in-box, my mind is filled now with the fabulous tips that she shared about gath…
In chess, there’s only one way to win: Capture your opponent’s pieces. Marketing is similar, because, unless you capture people with your message and your value proposition, you won’t win. So how would you capture me, and make me a buyer?
1. Capture my attention. First, you have to be noticed. Yo…
The Digital Marketing Forum 2011 is finally here! After months and months of planning, we finally kicked off the three-day event this morning with two pre-conference workshops on content marketing and social media measurement.
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A guest post by Lisa Cramer of LeadLife Solutions.
We hear marketers constantly discussing their need for nurturing, metrics, and getting more quality leads to sales. However, it’s interesting how marketers don’t seem to realize that marketing automation is no different from any other market…
