As new technologies make it easier for everyday customers to pull the spotlight from brands, companies are scrambling to determine the best approach to managing promoters and detractors online. That’s why, when I met Melody Overton (a popular unofficial Starbucks blogger) in a recent Twitter…
Archive for February, 2011
Monday, February 14, 2011
8 Ways to Get Your Brand Known Around the Globe
A guest post by Liz Elting, co-founder and co-CEO of Translations.com.
Retail companies are harnessing the power of the Internet to globalize their businesses and tap revenue streams from across the world. In this age of global business, engaging only one nation’s consumer base is a sure way …
Friday, February 11, 2011
The Most Important (and Overlooked) Fact About Lead Generation and Why You Should Care
Digital Marketing World speaker Russell Kern took time before the free virtual conference today to chat more with MarketingProfs about one of his passions: lead generation. He is the founder and president of The Kern Organization, a direct marketing agency specializing in creating innovative, high…
Thursday, February 10, 2011
A Backstage Q&A With Lead-Generation Speaker Laura Patterson
In the spirit of a pre-game show, MarketingProfs thought it’d be fun to chat with Laura Patterson before Friday’s free virtual conference on lead generation. She is co-founder and president of VisionEdge Marketing and speaker at tomorrow’s Digital Marketing World.
1. What’s something new and …
5 Things You Need to Know to Boost Your Lead Generation
In a recent poll of B2B marketers, 78% said generating high-quality leads is their biggest challenge, and 44% of marketers said generating a high volume of leads is. To help alleviate the frustration, I offer five things every marketer should know to improve lead generation.
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Wednesday, February 9, 2011
Profit From Information Networks … Just Like the Rothschilds Did
The use of information networks has conferred competitive advantage long before the advent of LinkedIn Answers, Ask, or Quora. In fact, to truly see the power of information networks, one need look no further than how the wealthiest family of the 19th and 20th centuries, the Rothschilds, used them…
How Groupon Helped the Trenton Devils Heat Up Awareness
Recently, this long-time hockey fan snagged four cushy club tickets to an upcoming Trenton Devils hockey game for about half price via Groupon. (The Trenton Devils are an EHCL hockey team owned and operated by the NHL’s New Jersey Devils. Think: AA team in baseball.) Curious about the marketing…
Tuesday, February 8, 2011
#MPForum Recap: What Happened in Austin Isn’t Staying in Austin
Ever attend a party that stretches beyond its scheduled time? Sure, the invitation said until 10 p.m.—but people kept chatting it up, and the ideas wouldn’t stop flowing.
That’s what’s happening with the Digital Marketing Forum 2011.
The party took place Feb. 3 and Feb. 4 in Austin, Texas. A…
Monday, February 7, 2011
How Far Should Charities Go to Protect Their Brands?
Who gets to use words like “for the cure?” All breast cancer organizations? Just Susan G. Komen for the Cure and the Canadian Breast Cancer Foundation? How much effort and cost should charities undertake to protect their brand assets? Do we expect them to defend these assets like a corporation would…
Saturday, February 5, 2011
#MPForum: Speakers Aneta Hall and Lucy Hackman Offer 5 Tips to Maximize the Impact of Social Media on Your Event
Contrary to predictions that the Internet would kill the live event, what social media and the ubiquity of the Web actually did was break down the isolation of the conference center, enabling marketers to extend the long-term impact of their investments.
Aneta Hall and Lucy Hackman of Pitney Bo…
