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MarketingProfs Daily Fix Blog
Bringing about significant change in a company isn’t easy. I know this from having recently left Hewlett-Packard, where I led an ambitious, new program starting in late 2009 to help drive the giant technology company’s social media activity across its Enterprise operations.
It was an interesting …
In a recent speech, Rick Segal, worldwide president of GyroHSR, stated that B2B marketing is obsolete. Following the speech, he participated in an interview with B2B Online. In it, he not only claimed that B2B marketing is obsolete, but that it “very well may be dead.” The reasons for his…
Only you know how your organization’s systems work. Only you know if your systems are typical for your industry or specialty area. Not every customer does. If you’d like fewer complaints and to maintain positive relations with your customers, enlighten them!
Educating customers about issues that …
Lists work. But in a world where the lists of things to get done is always growing, do we really need another five things to improve our marketing? Or another three tricks to drive ROI on email blasts? The short answer is no—but I’m going to give you my list anyway. Enjoy!
Tip #1: Use visibl…
A guest post by Jiyan Wei of PRWeb.
People are spending more time watching more videos online than ever, and multimedia, like video, tends to hold their attention longer.
According to a Nielsen ratings report, “by June 2010, 136.2 million Americans had viewed 10.2 billion videos streams … …
Do you participate in social media? It’s a lot of work coming up with something to say, not to mention monitoring what’s being said, and then responding. Do you do it? And if you do, is it just for the SEO? Or because it’s the hip thing, so you can have working social icons on your website?
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Not every presentation is chock full of interesting content. Sometimes, the subject matter is either too technical, hard to comprehend, or just of passing interest to your audience. And though one solution might be to not present such content in the first place, in other instances, the “show must…
A guest post by Eliott Wolbrom of Tristate Camera.
You know the saying that what doesn’t kill us makes us stronger? I firmly believe that phrase to be highly pertinent to the dead season. Sure, we want to be busy all of the time, but truth be told, you can use the downtime to your advantage….
A guest post by John Haydon of Inbound Zombie.
If you’re like most non-profit marketers, you’re trying to use Facebook to raise awareness and donations. You’ve set up an account, tried to grow your number of connections, and posted some content for people to comment on. In the first month …
This emerging trend shouldn’t be a surprise. Given the growth and strength of store brands, sharp retailers are anticipating customer demand and shelving new products manufactured to their own specs.
Now, it seems they’re logically progressing to the next phase: packaging. As a core marketin…
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