A total of 89% of small-business owners interviewed said that they felt “skeptical” when they hear the word “guru.” That leaves only 11% who felt “excited.” This according to the 2011 Unguru.me Report which was conducted in December 2010. Furthermore, when asked to describe what they thought about…
Archive for January, 2011
Monday, January 10, 2011
Gurus: Do You Love Them or Hate Them?
Continue reading "Gurus: Do You Love Them or Hate Them?"
Friday, January 7, 2011
3 Rules for Rule-Breaking Products
There are some products that upon first glance by consumers are just “not for me,” such as communication headsets, wheeled luggage, bicycle helmets, and minimalist shoes. And if you’ve ever been responsible for “that product,” you know how hard it is to shake the perception that your…
Thursday, January 6, 2011
Good Today, Bad Tomorrow: The Squishiness of Facts
A key tenet for data-driven marketing professionals is fact-based decision-making. However, something strange is occurring in scientific studies, where tested and proven results are becoming difficult to replicate. The challenge for marketing professionals is to realize that what is true today may…
Wednesday, January 5, 2011
How to Handle a Negative Comment on Your Blog
According to social media lore, you can’t (forgive the jargon mother load) engage, connect, build community, or share without embracing transparency. But I’m wondering if professing transparency is a little like saying you recycle when asked on a phone survey. It’s what you’re supposed to say,…
Tuesday, January 4, 2011
6 Words That Describe 2010
It had to be one of Business Week’s shortest pieces ever. Under the caption The Year in Six Words: Normal, Jobs, Stuck, Currency, Spills, and Gaga say all that needs to be said about 2010.
Of course, the article came with a slide show sharing insights as to why these six were the business mag…
Monday, January 3, 2011
Act Your Shoe Size, Not Your Age: 3 Ways to Market Smaller in 2011
One of the books published last year that has special resonance for me is Greg Verdino’s microMARKETING (McGraw Hill, 2010), in which he tells how companies can get big results by acting very small.
Greg’s premise is that the most successful businesses need to stop with the grand gestures, sp…
