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MarketingProfs Daily Fix Blog
A guest post by digital media expert Simon Buckingham, CEO of Appitalism.com
With more than 500 million active members and a captive user base, Facebook is a booming business with a user base can best be described as the goose that lays the golden eggs. Facebook’s users provide the social net…
We’re all looking for ways to get that jump on the competition or trying to figure out how they keep getting that jump on you. Sometimes, both.
The problem is that we don’t know how to do it.
We’re looking for a missing owner’s manual that tells us how to “see what others miss” an…
AdAge has been beating up on social media lately. Matt Creamer wrote last week that popularity doesn’t lead to influence or sales. In the current issue, Rance Crain, who admits that the topic confuses him, writes “advertisers don’t even know what the primary purpose of social media is…
I recently had the opportunity to interview Daniel H. Pink for MarketingProfs readers. Best-selling author of A Whole New Mind: Why Right-Brainers Will Rule the Future and Drive: The Surprising Truth About What Motivates Us, Daniel was a keynote speaker at the recent PPAI Expo in Las Vegas. The…
It’s doubtful that any small business owner sits down to compose a business plan and starts the list with a No. 1 priority such as: Get lost in the crowd.
Yet, it would almost seem that many people, when naming their companies or coming up with a tagline, actually adopt that as a goal! Theref…
While browsing a website this week, I clicked a link that seemed interesting. However, the site had changed file structure since the link was created, and the page was no longer valid. So, up popped their “Page Not Found (404 Error)” page.
Now, not only was I disappointed that I couldn’t see what…
Some years ago, I was listening to a taped presentation by an educator, who was advocating the rather unconventional notion that we should adapt our teaching style to the child’s learning style.
She summed up her approach by asking this rather simple, but profound question: “What’s the po…
While many companies have made great strides in addressing the alignment issue between marketing and sales, it’s still a safe bet to say that the challenge around alignment will continue to exist for this year and many more to come. If so much thought and energy has been put into trying to solve…
Got kids? If you do, you know how influential your kids regarding the family’s buying decisions—to the tune of $500 billion per year according to statistics.
This past fall, marketing research firm, Smarty Pants published its findings in a major study of 4,700 American families with kids rangin…
The following is an excerpt from “Make the Website Work: The Small Agency’s Guide to Creating Effective Marketing Sites for Themselves and Their Clients,” Mark O’Brien’s forthcoming book to be published in 2011 by Rockbench. O’Brien is the president of web-development firm Newfangled.
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