Customers can be funny sometimes. They can tell you exactly what they want, and, as marketers, we can totally ignore them. To see what I mean, head on over to my new current 10-second timeout, Never Said About Restaurant Websites. It’s a short-form, funny blog, written in pure satire/sarcasm about…Continue reading "How a Terrible Website Will Increase Your Business"
Archive for January, 2011
Monday, January 31, 2011
A guest post by David Lifson, the CEO of Postling.
Recently, Groupon rejected Google’s $6 billion acquisition offer. Yes, billion. Some say the offer was rejected for anti-trust concerns. Some say Groupon may one day explore an IPO. Whatever the reason, in the wake of this failed acquisitio…Continue reading "Groupon Rejects Google: What Local Businesses Need to Know"
What can marketers possibly learn from lawyers when it comes to producing compelling content?
Aren’t lawyers notoriously terrible writers? Aren’t they known for using Latin (prevaricate) when English (lie) will do?
Doesn’t their love of fancy-pants big words and supposed precision, sometimes c…Continue reading "Inspiration From the Bench: 4 Content Marketing Lessons From a District Court Judge"
When email marketing was a child, it wanted to be all about information. Content fairly burst from subscriber in-boxes like so many rollicking games in the backyard. Broadcasts filled with news, product updates, what’s on sale, and why certain brands rock. As the channel matured, it got a bit…Continue reading "I’m Water, You’re Glue: 8 Ways Email Is the Sticky Stuff of Digital Dialog"