Customers can be funny sometimes. They can tell you exactly what they want, and, as marketers, we can totally ignore them. To see what I mean, head on over to my new current 10-second timeout, Never Said About Restaurant Websites. It’s a short-form, funny blog, written in pure satire/sarcasm about…
Archive for January, 2011
Monday, January 31, 2011
How a Terrible Website Will Increase Your Business
Continue reading "How a Terrible Website Will Increase Your Business"
Friday, January 28, 2011
You’re Writing Ads … and You Didn’t Even Know It
You’ve had a crazy work day, so you pop into the Mega Mocha World for your favorite blended drink. Just because you want to connect with friends, you write about the mocha minute on your Facebook Wall. That sentence you posted may have put an advertising machine in motion.
Now, Mega Mocha World h…
Groupon Rejects Google: What Local Businesses Need to Know
A guest post by David Lifson, the CEO of Postling.
Recently, Groupon rejected Google’s $6 billion acquisition offer. Yes, billion. Some say the offer was rejected for anti-trust concerns. Some say Groupon may one day explore an IPO. Whatever the reason, in the wake of this failed acquisitio…
Thursday, January 27, 2011
How Niche Communities Build Brand Awareness
A guest post by Julio Ricardo Varela of LatinoLit.
Most marketers get it wrong. The moment they create an online social media presence, they are quick to think that an audience has been eagerly waiting for their arrival. Post a few links, send a few invites, make a few friends, and their brand wi…
Inspiration From the Bench: 4 Content Marketing Lessons From a District Court Judge
What can marketers possibly learn from lawyers when it comes to producing compelling content?
Aren’t lawyers notoriously terrible writers? Aren’t they known for using Latin (prevaricate) when English (lie) will do?
Doesn’t their love of fancy-pants big words and supposed precision, sometimes c…
Wednesday, January 26, 2011
Should I Care About Quora?
I’m sure as marketers many of you have probably heard of Quora. If not, you’re gonna hear more about this little Q&A site in the months to come. Some of you may have stumbled upon an erudite explanation of mundane questions you’d always wondered about (here’s an example), which then may…
Tuesday, January 25, 2011
Don’t Diss Dads; They’re Shoppers, Too
For eons, it seems, advertisers have focused on moms as the primary shoppers in their households. Influencing them was always job No. 1. For good reason. At the same time, dads have either been portrayed as clueless in a gently ribbing manner; or they’re just plain invisible. Of course,…
Monday, January 24, 2011
7 Tips for Writing a Killer Blog Post That Actually Gets Read
A guest post by John Haydon of Inbound Zombie.
You’re smart enough to decide within a few seconds if you’re getting what you need from this post. And it’s my job to keep you here so that you can at least get to the first subheading.
If my stopwatch is correct, it took you approximately …
I’m Water, You’re Glue: 8 Ways Email Is the Sticky Stuff of Digital Dialog
When email marketing was a child, it wanted to be all about information. Content fairly burst from subscriber in-boxes like so many rollicking games in the backyard. Broadcasts filled with news, product updates, what’s on sale, and why certain brands rock. As the channel matured, it got a bit…
Friday, January 21, 2011
Machines Are Reading Your Site … And They Only Care About These Two Things
Wall Street analysts and traders have a new weapon at their disposal: news analytics. In an effort to keep up with the deluge of news, events and alerts, some investment firms are turning to machines to read and score news for sentiment and word counts. This information is then inserted into trading…
