The Daily Fix is taking part in the virtual book tour Maddie Grant and Lindy Dreyer are doing to explore concepts from Open Community: a little book of big ideas for associations navigating the social web. In this post, Lindy tees up an excerpt from the book, which talks about the difference between…
Continue reading "Does Having Members Make Building Community Online Easier?"Archive for December, 2010
Wednesday, December 8, 2010
Marketing Automation: The Beginning of the End?
Recently, I’ve read articles detailing the recent and projected exponential growth of marketing automation. I’ve also seen quarterly press releases from marketing automation vendors that tout the addition of hundreds of customers. If we believe press clippings, it seems that marketing automation…
Continue reading "Marketing Automation: The Beginning of the End?"Friday, December 3, 2010
Are You Ready for Your New Customers?
When you don’t know what to buy or need a last-minute present, a gift card can be a safe bet. According to the National Retail Federation’s surveys, gift cards (again) are the most requested holiday gift. And 57% of us have gift cards on our lists.
In 2009, consumers spent $23.6 billion on gift c…
Continue reading "Are You Ready for Your New Customers?"Wednesday, December 1, 2010
Natural Packaging for Natural Juice
Natural packaging for natural juice. Makes sense, doesn’t it? California-based Odwalla recently announced the repackaging of its single-serve juice drinks in PlantBottle™ high-density, 96% plant-based polyethylene.
PlantBottle technology is still fairly new, and Coca-Cola took the early lead …
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