The Daily Fix is taking part in the virtual book tour Maddie Grant and Lindy Dreyer are doing to explore concepts from Open Community: a little book of big ideas for associations navigating the social web. In this post, Lindy tees up an excerpt from the book, which talks about the difference between…
Archive for December, 2010
Wednesday, December 8, 2010
Does Having Members Make Building Community Online Easier?
Continue reading "Does Having Members Make Building Community Online Easier?"
Tuesday, December 7, 2010
New Media Customers: Hard to Find, Easy to Lose
Cyber Monday happened just a few days ago, and we all know how much business is generated online that day. It’s gotten to the point that Black Friday has lost some of its cachet as the biggest holiday shopping day of the year, thanks to emerging clout of cyber consumers.
But not so fast. A rece…
Marketing Automation: The Beginning of the End?
Recently, I’ve read articles detailing the recent and projected exponential growth of marketing automation. I’ve also seen quarterly press releases from marketing automation vendors that tout the addition of hundreds of customers. If we believe press clippings, it seems that marketing automation…
Monday, December 6, 2010
Get Clients in 2011: A Simple Marketing Plan
Now through the end of December is one of my favorite times of the year. Not only because I like snow but because these months are when the planners are gearing up for the next year and preparing strategies for the next 12 months.It’s a very exciting time for a goal-driver planner!
If you’re…
Friday, December 3, 2010
Are You Ready for Your New Customers?
When you don’t know what to buy or need a last-minute present, a gift card can be a safe bet. According to the National Retail Federation’s surveys, gift cards (again) are the most requested holiday gift. And 57% of us have gift cards on our lists.
In 2009, consumers spent $23.6 billion on gift c…
The 3 Top Traits of Good Content
When I was a rookie reporter years ago, I was sent to cover a story about a dispute at a local establishment. Problem was there wasn’t a dispute. But I wrote about the non-problem because I had space to fill. My editor looked at it, laughed, and said, “Girl, you are trying to make chicken salad out…
Wednesday, December 1, 2010
Natural Packaging for Natural Juice
Natural packaging for natural juice. Makes sense, doesn’t it? California-based Odwalla recently announced the repackaging of its single-serve juice drinks in PlantBottle™ high-density, 96% plant-based polyethylene.
PlantBottle technology is still fairly new, and Coca-Cola took the early lead …
