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MarketingProfs Daily Fix Blog
You have just completed two days of brainstorming, narrowed your ideas to the fewer, bigger, and better, and are eager to put them into action. Your next step is to sell these ideas into your organization for approval to move forward.
While these ideas may help your company become THE ONLY or THE…
One of the tenets of Content Rules, my new book with C.C. Chapman, is Do something unexpected. Occasionally adding an element of surprise to your content both drives viral sharing and enhances your company’s personality. This is a huge opportunity for B2B companies, in particular, who often forget…
Analyst firm IDC predicts that by 2020, the amount of data generated each year will reach 35 zetabytes. Companies are fighting this deluge in numerous ways. Some archive data for analysis at a later point in time, some purge data as quick as they obtain them, while others capture, ingest, analyze,…
Attention, holiday merchants! Your customers are tweeting—LOUDLY! Twitter traffic increased 256% on Black Friday and 202% on Cyber Monday. According to this article, the Tealeaf company which monitors twitter traffic and trends, reports that 24% of twittering customers “cursed and complained…
Greener Package’s Anne Marie Mohan recently interviewed Procter & Gamble’s VP of global sustainability, Len Sauers, on his company’s environmental sustainability strategy in a podcast that’s illuminating and well worth sharing. In fact, there’s good stuff in this dialogue for every company…
Gowalla. Foursquare. Loopt. Facebook Places. As a consumer, you either love them, or you hate them. (Me? Give me any platform, and I’ll gladly “check in!”) But as a marketer, you need to learn to love them because location-based marketing is slated to explode. Rapidly. In fact, according to a recent…
I get the question all the time: “Who uses Twitter?” It’s usually delivered with a snarky tone and a nose up in the air. The subtext is unmistakable: “Isn’t Twitter just a bunch of babble?”
New data from the Pew Internet & American Life Project provides some fresh answers.
8% o…
‘Tis the season of giving. Here’s a gift idea that won’t cost you a thing. In fact, it has positive benefits for you; your heart will grow. Three times bigger, in fact! Just like the Grinch when he learns the true meaning of the season!
“Surround yourself with great people—and you’ll get gr…
As Catherine Walker’s Alzheimer’s disease advanced, her daughter, Gail Watson, tried to both balance her mother’s disease and care for her ailing father. Struggling as caregiver to both her parents, she found Vancouver-based Nurse Next Door, a company that rescues caregivers by providing…
Like a fabulous party, your website should give every visitor something to take home with them, whether a fantastic conversation, freebie, or good story to share. You don’t want to bore your guests and make them scurry away, feeling like they wasted time and got nothing out of the experience….
