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MarketingProfs Daily Fix Blog
There’s only one more week left in 2010. The seasons quickly change from present wrapping to year-end wrap-up to resolution season. While many of us may create personal resolutions, what commitments are we thinking about for our business or brand?
To get started on your brand resolutions, here ar…
Like all forms of marketing, social media marketing continues to evolve. And Digital Marketing Forum speaker Jeffrey Cohen predicts that, in 2011, marketers will increase their focus on measuring social media conversions. What is a social media conversion, you ask? Great question! Jeffrey touches…
Do you offer online content for a fee? Want to know the skinny on people who buy content online? If so, you’ll be interested in the recent findings from the brand-new Pew Internet Research report, “Paying for Content.”
Fresh off the digital presses, the report was published this morning. A tota…
With an increasing number of pitches, offers, “try me” pleas, and what-nots, marketers and product managers are finding it increasingly difficult to stand out from the pack. The best single tool to help them? Empathy.
Think about it: How much spam do you get every day? How many messages do…
A guest post by Andrew Follett, founder of ConceptFeedback
While most marketing professionals are familiar with the term “conversion rate optimization,” few have actually put it in to practice. Fortunately, a recent proliferation of online tools and services will greatly simplify the process…
We’re just six weeks away from Digital Marketing Forum 2011—our sizzling event in Austin, Texas. While I’m excited to attend our thought-provoking sessions on search, email, social media marketing, and the like, I’m even more excited to meet our speakers, like Jay Baer, president of Convince and…
It’s that time of year when many of us receive holiday gifts from clients, suppliers, and colleagues. It’s also an excellent opportunity for companies and organizations to send gifts to good leads and prospects in the hopes of opening a door or two. That’s not an uncommon business tactic. Bu…
Is there such thing as an overnight success? Consistent greatness take time, talent, and hard work. In a world where news breaks in an instant, or a play changes the course of a game, rarely do we see that—behind the curtain of “suddenly”— the power of process is on full display.
Most of …
Marketing and customer experience trend posts seem to be a dime a dozen right about now—but what about trend posts from real customer experience experts targeted at line executives of Fortune 500 companies? Folks who have credible, real-world experience. People who have worked (or are working) as…
A guest post by Jeff Ogden, president of Find New Customers
Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., (like Marketo’s new lead scoring e-book or Eloqua’s Grande series) here we want to focus on B2B marketing key #2—Enter…
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