Ad:Tech is a global digital marketing event held 10 times a year in venues all over the world. It’s a place for digital marketers—brands, agencies, publishers, and service providers—to come together to share, network, learn, and do business. For those who couldn’t make it, here’s a bit of what…
Archive for November, 2010
Thursday, November 4, 2010
Takeaways From Ad:Tech NY 2010
Continue reading "Takeaways From Ad:Tech NY 2010"
How to Get a Standing Ovation in 4 Easy Steps
A guest post by Parag Prasad, an award-winning business coach and speaker.
When I was in college, there was one professor that everyone loved. As well as teaching his subject with confidence and clarity, he would end each lecture with a joke or story that would completely captivate his audience…
Wednesday, November 3, 2010
Advertising/Marketing Ranks Second as the Most Social Industry
Out of 50 industry categories, advertising and marketing rank No. 2 in NetProspex’s Social Industry Analysis. Search engines and online portals ranked No. 1. When it comes to which jobs are most social, CMOs and other marketing professionals earned the top spot on the social ladder.
It turns…
Fascinate: 7 Triggers to Persuasion & Captivation
Fascination plays a role in every type of decision-making, such as the brands you choose, the songs you remember, the person you marry, and the employees you hire. What makes something (or someone) fascinating? According to Sally Hogshead, author of “Fascinate: Your 7 Triggers to Persuasion and…
Tuesday, November 2, 2010
Win the World Over: Use Comparative Advantage
Marketers are often focused with gaining competitive advantage—combining resources to beat the competition. However, the concept of comparative advantage—or “producing something at the lowest cost of anyone else”—shouldn’t be overlooked as a way to win in the marketplace. And one…
Retailers Duking it Out for the Holiday Toy Biz
Just how much does the holiday toy biz mean to retailers? According to a recent article in Retailing Today, Wal-Mart has already taken proactive aim at its pricing on some of the hottest toys of the season. In October.
Pushing hot holiday toys early and having a selection at price points of $5, $…
Monday, November 1, 2010
4 Secrets to Killer Content Management for Your Corporate Blog
A guest post by Ian Greenleigh, Social Media Manager, Bazaarvoice.
Most corporate blogs are ghost towns, in terms of both content and reader engagement. Abandoned blogs litter the web, making the businesses that own them look lazy, uncommitted and anything but current. The reality is that keeping…
