It seems that every time the finance industry makes an effort to stabilize and repair its tattered image, it promptly shoots itself in the foot. The latest case of foreclosure “robo-signings”—where foreclosure documents were signed en masse without certification of basic information…
Archive for November, 2010
Tuesday, November 16, 2010
Can Finance’s Image Be Fixed?
Continue reading "Can Finance’s Image Be Fixed?"
Monday, November 15, 2010
Brand Haiku: Starbucks
Last week, Powered’s Aaron Strout rallied 20 marketers around a central theme: What if we penned haikus as kind of Japanese Valentine to the brands we’ve loved? The idea was that we each write a haiku and then link to the next author in the lineup, creating a kind of trail of breadcrumbs (or panko,…
Friday, November 12, 2010
3 Tips to Help Customers Fall in Love With You
There was a time, when I was in 8th grade, when I was totally frustrated. I really liked a girl in my class and didn’t know what to do to “get her to like me.”
In seeking guidance, I wrote a letter to an advice columnist. (This is long before the Web existed).
The advice I received in my writt…
Thursday, November 11, 2010
Men Have a Heart for Cause Marketing
And we thought women were the best supporters of cause marketing. Surprise! Men actually care about cause nearly as much as women do. The new PRWeek/Barkley PR Cause Survey shows very interesting results that may eventually affect the way companies market their cause programs.
Get a load of …
Wednesday, November 10, 2010
7 Ways to Improve Your Landing Pages
There’s no better (and more efficient!) way to increase the return on your online marketing spend than by improving your landing pages. With that in mind, here are 7 sure-fire ways to give your landing pages an instant conversion boost.
1. Have a Clear Call to Action
Make sure your call to act…
Mobile Is Not a ‘One-Off’
Last Friday, Christina (“CK”) Kerley shared a fascinating statistic during her stint as the visiting expert at our scheduled weekly group chat on Twitter, called #ProfsChat.
(And BTW, if you haven’t checked out #ProfsChat yet, you might want to! See more coverage of a recent #ProfsChat abou…
Tuesday, November 9, 2010
Quality or a Low Price: Which Matters More?
Adweek recently published a short article about a study IBM commissioned Braun Research in Princeton to conduct. The findings: 72% of the 4,000 respondents were “more concerned with the quality of the food they’re buying than the price. Additionally, nine out of ten say that value as well as…
4 Mobile Marketing Facts From #ProfsChat With Christina Kerley
When it comes to online marketing, trends come and go, but one thing’s sure—mobile is here to stay. Luckily, we had the opportunity to chat with mobile expert Christina “CK” Kerley about B2B mobile marketing during #ProfsChat, our weekly Twitter chat. (The transcript is available here.)
Not onl…
Monday, November 8, 2010
An Open Letter to B2B Sales
Dear B2B salespeople,
I am a B2B marketer and, for some time, have felt compelled to write to all of you about the often discussed yet never solved marketing and sales alignment gap. In no way is the intent of my letter to cast aspersions upon you or point the finger for the gap that exists betwe…
Friday, November 5, 2010
Christmas Blend as an Instant Coffee: Good Idea or Bad?
“No self-respectin’ Southerner uses instant grits. I take pride in my grits.”
This line from the 1992 movie “My Cousin Vinny” stated by someone claiming to be an eyewitness to a crime provided the slick, New York, first-time lawyer a clue to the innocence of his clients.
More so, it truly and…
