Usually, I use the privilege of this space to tell you a new MarketingProfs product or service, or to talk more generally about marketing trends or developments I’m excited about. But today, I wanted to share a more personal message. Today—Tuesday, November 30—is the official release date of…
Archive for November, 2010
Tuesday, November 30, 2010
A Special Message From Ann: ‘Content Rules’ Is Out Today!
Continue reading "A Special Message From Ann: ‘Content Rules’ Is Out Today!"
Podcast Interview With C.C. Chapman: Content Rules
Check out the newest Marketing Over Coffee podcast featuring a special conversation with C.C. Chapman. We talk with him about his new book, Content Rules, which was co-written with MarketingProfs Chief Content Officer, Ann Handley.
Direct Link to File
Show length 22:11
00:44 Content Rules …
Monday, November 29, 2010
Examining the Wall Street Effect: Greed Revisited
Film specialist Ellen Summerfield says that movies can challenge our values and even raise awareness of other cultures. And in terms of exposing finance’s “survival of the fittest” culture, there are few films better than Oliver Stone’s Wall Street. Interestingly, while Oliver Stone had…
Friday, November 26, 2010
The TSA Marketing Campaign That Could Have Been
If only the TSA (Transportation Security Administration) had planned a strategic marcom campaign with the launch of its new screening procedures! All this hoopla, media coverage, and protestations may have been avoided. Air travelers would have been thinking of their approaching Thanksgiving…
Wednesday, November 24, 2010
Serve Up Utility With Pipin’ Hot Content
So it’s Thanksgiving, and I’m in charge of the stuffing. Which is ironic because I’m not really much of a fan. Of stuffing, that is; I like Thanksgiving just fine.
It’s not that I don’t like to cook—because I do—but the wet bread thing (as in French toast, bread pudding, and Thanksg…
Grit & Gratitude: 5 Business Survival Tips From Plymouth Colony
Consider Thanksgiving for a moment. You probably immediately thought about a delicious feast shared with loved ones, games, and maybe even counted your blessings. But go a little past all that (and it’s all good), and remember the gusty, inspiring people from the first Thanksgiving. Are the lessons…
Friday, November 19, 2010
Get Quality Ideas From a Quantity Of Options
You’re in your neighborhood bookstore looking for a title about “social media.” Do you immediately buy the first book on the first shelf of the business section? Probably not.
You visit a new restaurant for a tasty dinner, do you ignore the rest and only order the top item at the top of the menu?…
Thursday, November 18, 2010
Customer Experience: Do You Roll Out the Red Carpet?
Recently, I did a follow-up piece on the Dave Carroll effect. You’ll remember him as the “United Breaks Guitars guy.” My point was: All the data mining, reputation monitoring, Klout scoring, follower counting and mixing it up online won’t tell you whether one squeaky wheel might rock your company…
Wednesday, November 17, 2010
Bill Cosby Isn’t Dead: 4 Tips to Avoid Spreading Twitter Rumors
Minutes after my emergency c-section, my best friend up north called the hospital to see if I was alive. She had gotten a call from a friend, who had spoken to my mother’s co-worker, who was talking with my mother when my husband called her about the emergency. The final message resulted in my…
Tuesday, November 16, 2010
Illuminate Rather Than Complicate
Have you ever gone to a specific aisle in a store looking for a product but not sure which brand to purchase? Then, confronted with too many similar choices, you walked away overwhelmed and empty-handed? I’m sure we all have.
Here’s the thing: There will always be a plethora of products with …
