Usually, I use the privilege of this space to tell you a new MarketingProfs product or service, or to talk more generally about marketing trends or developments I’m excited about. But today, I wanted to share a more personal message. Today—Tuesday, November 30—is the official release date of…
Continue reading "A Special Message From Ann: ‘Content Rules’ Is Out Today!"Archive for November, 2010
Tuesday, November 30, 2010
Monday, November 29, 2010
Examining the Wall Street Effect: Greed Revisited
Film specialist Ellen Summerfield says that movies can challenge our values and even raise awareness of other cultures. And in terms of exposing finance’s “survival of the fittest” culture, there are few films better than Oliver Stone’s Wall Street. Interestingly, while Oliver Stone had…
Continue reading "Examining the Wall Street Effect: Greed Revisited"Friday, November 26, 2010
The TSA Marketing Campaign That Could Have Been
If only the TSA (Transportation Security Administration) had planned a strategic marcom campaign with the launch of its new screening procedures! All this hoopla, media coverage, and protestations may have been avoided. Air travelers would have been thinking of their approaching Thanksgiving…
Continue reading "The TSA Marketing Campaign That Could Have Been"Grit & Gratitude: 5 Business Survival Tips From Plymouth Colony
Consider Thanksgiving for a moment. You probably immediately thought about a delicious feast shared with loved ones, games, and maybe even counted your blessings. But go a little past all that (and it’s all good), and remember the gusty, inspiring people from the first Thanksgiving. Are the lessons…
Continue reading "Grit & Gratitude: 5 Business Survival Tips From Plymouth Colony"Friday, November 19, 2010
Get Quality Ideas From a Quantity Of Options
You’re in your neighborhood bookstore looking for a title about “social media.” Do you immediately buy the first book on the first shelf of the business section? Probably not.
You visit a new restaurant for a tasty dinner, do you ignore the rest and only order the top item at the top of the menu?…
Continue reading "Get Quality Ideas From a Quantity Of Options"Tuesday, November 16, 2010
Illuminate Rather Than Complicate
Have you ever gone to a specific aisle in a store looking for a product but not sure which brand to purchase? Then, confronted with too many similar choices, you walked away overwhelmed and empty-handed? I’m sure we all have.
Here’s the thing: There will always be a plethora of products with …
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