Long used as a cheap mainstay for processed foods on supermarket shelves, food manufacturers have gone back to using sugar. Or honey. Anything but high-fructose corn syrup. Due to increasing concerns and bad press about high fructose corn syrup, many manufacturers have stopped using it. Losing…
Continue reading "Rebranding High Fructose Corn Syrup: Good or Bad Idea?"Archive for October, 2010
Wednesday, October 6, 2010
Monday, October 4, 2010
What a Squishy Thing Like ‘Storytelling’ Has to Do With Business
A few weeks ago, I spoke at ExactTarget’s Connections 2010 event about my favorite subject of Content—specifically: What Stories, Blogs, Video & More Should Be Doing for You (and Your Clients).
The upshot was how to bring content (like stories, podcasts, blogs, and so on) more central to an…
Continue reading "What a Squishy Thing Like ‘Storytelling’ Has to Do With Business"Friday, October 1, 2010
Clever Ideas Can Sound Crazy … At First
Last week, I wrote: If you want a creative company, focus more on fostering a creative culture instead of worrying about hiring “creative people.” Since writing that article, I was able to experience a case study at the Hershey Company in Hershey, Pennsylvania. (You know, the town that smells like…
Continue reading "Clever Ideas Can Sound Crazy … At First"5 Things to Know Before Buying Marketing Automation
I had the good fortune of spending most of my childhood in a rural area. One day, when I was 13, my dad asked me to get on our old Farmall red tractor, drive down to the barn and get a few bales of hay. My father gave me a crash course in how to start it, shift gears and steer. And then I was off–…
Continue reading "5 Things to Know Before Buying Marketing Automation"