Long used as a cheap mainstay for processed foods on supermarket shelves, food manufacturers have gone back to using sugar. Or honey. Anything but high-fructose corn syrup. Due to increasing concerns and bad press about high fructose corn syrup, many manufacturers have stopped using it. Losing…
Archive for October, 2010
Wednesday, October 6, 2010
Rebranding High Fructose Corn Syrup: Good or Bad Idea?
Continue reading "Rebranding High Fructose Corn Syrup: Good or Bad Idea?"
Monday, October 4, 2010
What a Squishy Thing Like ‘Storytelling’ Has to Do With Business
A few weeks ago, I spoke at ExactTarget’s Connections 2010 event about my favorite subject of Content—specifically: What Stories, Blogs, Video & More Should Be Doing for You (and Your Clients).
The upshot was how to bring content (like stories, podcasts, blogs, and so on) more central to an…
Marketing: You Have to Put in the Work
Are you hungry for business? Want good leads, prospects, customers, donors, participants, engagements, members, you name it? I’ve got news. There’s no free ride. It takes marketing work. Yes, that four-letter word that some try to avoid or think results are going to materialize without it. It…
Friday, October 1, 2010
Clever Ideas Can Sound Crazy … At First
Last week, I wrote: If you want a creative company, focus more on fostering a creative culture instead of worrying about hiring “creative people.” Since writing that article, I was able to experience a case study at the Hershey Company in Hershey, Pennsylvania. (You know, the town that smells like…
5 Things to Know Before Buying Marketing Automation
I had the good fortune of spending most of my childhood in a rural area. One day, when I was 13, my dad asked me to get on our old Farmall red tractor, drive down to the barn and get a few bales of hay. My father gave me a crash course in how to start it, shift gears and steer. And then I was off–…
