Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
A guest post by Tom Diederich of Ninety Five 5.
Organizations launch blogs for various reasons—and building them is simple from a technology perspective.
What’s hard is managing a blog program lasts beyond a few weeks or months. To avoid the fizzle and ignite a sizzle, set up and manage yo…
Social media will drive more holiday purchase decisions this year than ever. In fact, 27 percent of last year’s holiday shoppers started their gift search on were influenced in some way by social media; 59 percent used search engines as their first choice for gift finding. Plus, keep in mind that 47…
Lisa Petrilli and I launched the inaugural edition of #LeadershipChat on Tuesday, Oct. 12, at 8 p.m. Eastern standard time.
It surpassed our wildest expectations.
More than 180 people from around the world joined in the conversation, and more than 1,350 tweets were sent—stunning for any c…
Is high-fructose corn syrup, artificial vanilla and alkalized cocoa “natural”? Not so much. So why would Ben & Jerry’s label its ice cream and frozen yogurt as “All Natural”? Gasp.
There’s no doubt the Ben & Jerry’s brand stands for environmental consciousness and social respons…
When faced with a challenge or problem, one of the best first steps in solving – even before you start thinking-up possible solutions – is to examine and restate the problem.
As Morgan D. Jones writes in his book, The Thinker’s Toolkit: 14 Powerful Techniques for Problem Solving – “The aim of pro…
With very few exceptions, it’s not a good idea for companies to make and sell substandard products and services.
Yet, that’s exactly what happened leading up to the 2008 financial crisis where banks bundled shaky and suspect mortgage loans known as collateralized debt obligations (CDOs) and …
As bloggers and social media pundits, we’re often scouring the data from reports to get a firm grip on what’s really happening in the worth of social media. We look at reports like Forrester 2010 Technographics research and the recent data from Pew Internet’s Older Adults and Social Media…
If LinkedIn were a game of “Where’s Waldo?”—and we were Waldo—the chances of anyone finding us among the 75 million faces also on LinkedIn would be slim to none. Why? Because, according to LinkedIn black belt Mark Amtower, our profiles are dull. And repetitive. Eep!
Amtower, a leading…
It almost sounds too good to be true. A secret formula that can guarantee you will come up with more, better ideas?
Does it involve snake oil? Well, it isn’t a secret and, no, no snake oil. Author and inventor, Doug Hall has studied years of research of successful (and not-so-successful) brainsto…
A guest post by Tom Diederich of Ninety Five 5.
Bloggers don’t have to be journalists—but following basics from the reporter’s notebook can help new bloggers write successful posts.
If you have to read halfway down the page to get to the main point, chances are you’ve already lost most pe…
