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Today’s marketing article, as we approach Halloween weekend, calls for something seasonally appropriate. I found a blog post by Michael Stelzner, entitled “What Marketing Professionals Can Learn From Halloween,” and decided to expand on his three basic ideas.
Stelzner offered these tips:
I…
For the past few months, we’ve been chatting with tons of RSM (really smart marketers) about social media marketing for the high-tech industry during #TechChat, our weekly Twitter chat.
I’d like to thank some of our loyal attendees for sharing their invaluable insights on B2B social media, includ…
When talking about the concept of customer experience, the name Chick-fil-A never fails to surface. Recently, an article about the tactics used by Truett Cathy, the founder of Chick-fil-A, to build such a successful business crossed my desk (my computer screen, actually, but you know what I mean)….
SocialTech 2010 wrapped up yesterday. Here are four quick takeaways from the one-day event, which brought 221 B2B high-tech marketers to San Jose, Calif., (and another 467 attended virtually, online) to learn social media marketing tips, tactics and strategy specific to the business-to-business…
SEO is actually simple—maintaining a website is hard. When it comes to website hosting, you get what you pay for. Print is a lousy way to explain web, and traffic is a lousy way to gauge the effectiveness of a website, according to Mark O’Brien, president of North Carolina-based web-development…
Who doesn’t love a good, dependable freelancer? They’re regularly used as cost-saving measures or time-saving ones. Need an expert right now? Need to get something done über-fast? Count on your freelancer. Just be sure you don’t get in the way or complicate the project. To make the process as…
“Consumers Don’t Warm to Eco-Friendly Products” blazed across the page of a recent Brandweek article. Wow, I thought. Better read this one. The gist: Two recent surveys suggest consumers aren’t too gung-ho about purchasing environmentally friendly products these days.
When you think about…
People searching for local businesses will only find you if you make your presence known. Google and other search engines are immensely powerful, but they are also heavily reliant on you to provide the information it needs to seek you out.
This poses a challenge for businesses who want to enhance…
I was at a small conference break-out session a little while back when a colleague and I started chatting. He works in a particular line of lighting at a major manufacturer. We were talking about the merits of that lighting versus other types. I commented that the better of the two options would be…
We’ve all had our share of good and bad bosses through the years. A good buddy of mine, after years as a successful consultant, is going to work for a company as the head of marketing. To support him in the role—or any boss for that matter—I thought it would help to provide a list of qualities…
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