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MarketingProfs Daily Fix Blog
Google recently unveiled Google Instant, which displays search results to a user as they type. The benefits of these changes, according to Google, are as follows…
Predictive Typing: As you type, a prediction is made of what you are seeking.
Instant Results: As you type, the results appear. …
A fair amount of writing about brainstorming emphasizes not judging ideas too soon, but eventually ideas must prove themselves worthy of helping you meet your objectives.
A great way to evaluate your ideas is by categorizing them into what Edward de Bono in his book Serious Creativity: Using the …
How can you take what you know about your customers—their emotions, priorities, challenges and needs—to show that you want to be there for them? Take time to think about it. Because if you can do this, you earn customers who will rave and tell others about your business.
It’s not unusual …
School’s starting again and so is the battle. Parents and schools are trying to push healthier snack choices for their kids as alternatives to the sugary, salty options they prefer. It’s a losing proposition … unless marketers can find ways to make healthy hip.
Enter in Bolthouse Farms and …
At some point in your career, you must have made a dumb marketing mistake. Tell me I can’t be the only one. You know what I mean—something you overlooked or got away from you, and you just didn’t catch it. You may have swept it under the carpet, and no one noticed. Lucky. But who’s going to be…
Today, more B2B companies are thinking like media companies. They realize it isn’t about traditional selling or interrupting people, it’s about connecting with their audience and building permission.
But what do audiences actually want? They want useful, actionable information that helps solv…
I have a confession to make. I didn’t have my article ready to post in this space until early this Friday morning. And, as I was climbing out of bed to write, my wife rolled over and asked, “Time to make the donuts?”
“Time to make the donuts” is the phrase Fred the Baker would repeat in a somber …
by guest blogger Elianne Ramos, principal and CEO of Speak Hispanic Communications and vice-chair of Communications and PR for Latinos in Social Media
Even with the well-documented explosion of the Hispanic market, Internet sources like Technorati, which by 2008 was indexing 112.8 million blogs,…
Duane Reade is a uniquely New York retailer. With almost 250 stores across New York city and state, this drugstore chain has evolved as consumers have. No longer just a pharmacy, Duane Reade has methodically repositioned itself as a store with a pharmacy.
By adjusting its product assortments to …
Customers today are more knowledgeable and can reach more ears faster with their message about a company’s products and services. To monitor and engage in those conversations, businesses must listen and engage with their community of customers and prospects.
Adding social CRM to the existing to…
