Every day, marketing professionals are looking for a way to do something amazing, to impress their clients, to get the job done faster and to grow their business. Technology isn’t the magic bullet for all your problems but, used well, it can really help. Here are 10 tips from HP Business Answers.
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Archive for September, 2010
Tuesday, September 21, 2010
Your Results Will Vary
You’ve heard it a thousand times, tacked onto the end of some cheesy promotional item: Charlene lost 700 pounds—this may not be representative of every customer’s experience. Your results may vary.
Your results may vary? In other words, I’m a real sucker if I buy your product based on its infla…
Monday, September 20, 2010
4 Marketing Lessons From the Walgreens Transformation
We all know Walgreens as one of a handful of retailers where you can go to fill your prescriptions. It is one of the few stores people visit to pick up their pharmaceuticals and grab milk, magazines and deodorant at the same time.
Over the years, Walgreens has employed what I like to call the “…
Friday, September 17, 2010
Situational Awareness: Stop Trouble Before It Starts
Do you manage like a train engineer or an aircraft pilot?
The engineer runs his business as if it were a locomotive. He gets the business onto the right track, fuel the engine, watch out for crossings, and prepare to arrive at the next station.
The pilot, without rails to guide direction, cons…
10 Tips for Generating New Prospects
“Marketing firms should have 8 to 10 clients on the roster,” says David C. Baker, president of ReCourses, a business consultancy working exclusively with small marketing firms. They also should assume they will turn over their client base completely every two to three years. Firms must sign up two…
Thursday, September 16, 2010
Refresh Your Email Writing Skills
After reading indecipherable emails from acquaintances in my non-working life this week, I realized that not everyone understands the elements of writing a basic email.
Consider this post a refresher for folks who have been emailing since the days of shiny AOL disks—or feel free to share this p…
Wednesday, September 15, 2010
What B2B Organizations Can Learn From Good Marriages
Every once in a while we hear about the “love at first sight” love story. You know, the guy and gal who caught each other’s eye, instantly fell in love, had a storybook romance, and were married just a few short weeks after that first chance encounter. These hopelessly romantic stories are…
Friendly’s to Become Faster and Friendlier
No doubt about it: Americans live life in the fast lane. Drive-throughs, express lanes in supermarkets, and express coffee shops and eateries enable us to do business quickly and eat on the fly. As a result, many consumer-focused businesses are finding ways to accommodate customers by fulfilling our…
Tuesday, September 14, 2010
Know Your Audience When Telling Stories
Marketers inherently know it’s easier to tell a story than sell someone on the key features and benefits of a product or service. As Seth Godin points out in All Marketers Are Liars, good stories “engage the consumer” and “appeal to our senses.” Yet the best story in the world may fall on…
Monday, September 13, 2010
Top 10 B2B Blogging Tips From #TechChat With Mack Collier
Last week, MarketingProfs hosted a killer #TechChat with special guest, @MackCollier. The topic was B2B blogging. And we’re so grateful for all of the advice Mack shared during the chat.
In advance of SocialTech 2010, we’re offering a FREE virtual pass (a $99 value) to the online version of the c…
