BusinessWeek names 25 companies every year to its list of service champions. It starts with a list based largely on brands in J.D. Power & Associates database, and BusinessWeek polls 3,000-plus readers to names most associated with treating customers well. This includes techniques, strategies…Continue reading "Walking a Mile in Their Customers’ Boots"
Archive for September, 2010
Thursday, September 30, 2010
Let’s face it: Hot cereal may be nutritious and taste good, but it isn’t too exciting. So what can a brand like Cream of Wheat do to up the ante? Co-brand. But which brand could they partner with that offers a win-win scenario for both? Enter Cinnabon.
Co-branding can be a boon to brands—or…Continue reading "Co-branding Healthy Oatmeal With … Cinnamon Rolls?"
Wednesday, September 29, 2010
Consumers are becoming more and more interested in the make-up of products they’re buying. The ability to trace products through the entire supply chain—whether from field to fork or source to consumer—is becoming a competitive weapon for some companies, especially if they can authenticate…Continue reading "Knowing Every Link in Your Supply Chain"
Monday, September 27, 2010
I’m sure you’ve done it. I know I’ve done it many times: You refer a client or colleague to a supplier or vendor you know. Isn’t that considered the ultimate inbound or word-of-mouth marketing? These referrers are a company’s best brand ambassadors, right? But what if the referrer expects a fee? Now…Continue reading "Are Referral Fees the New Word-of-Mouth Marketing?"
People in marketing spend more time out of the office than many other professions. These tips from HP Business Answers will help you pack the right hardware and software so you’re ready to work in new places.
No mobile worker should be without some basic gear:
A small, light…Continue reading "Working From Wherever You Want"
Friday, September 24, 2010
What good is it being creative in your job if your company isn’t equipped to accept and use the innovative thinking?
The October 2010 issue of Inc. Magazine features a four-page, pull-out section called “How To: Hire For Creativity.” It is part of its series offering readers a “monthly guide to p…Continue reading "6 Tips for Building a More Creative Company"
Thursday, September 23, 2010
A guest-post by blogger Eran Savir, vice president of products at Kampyle.
Companies spend a lot of time and resources collecting customer feedback, but many approaches make it difficult to act upon the responses. Linear-based surveys require a lot of statistical data to be relevant, and custom…Continue reading "5 Ways to Take Action After Collecting Feedback"
Wednesday, September 22, 2010
A recent Bloomberg News article focuses on what P&G’s FutureWorks is thinking: Tide dry cleaning franchises and Mr. Clean car washes. What?
When the world’s No. 1 consumer products brand decides to get into franchising service-based businesses, it’s worth talking about.
Interestingly…Continue reading "Doing the Unexpected: Proctor & Gamble Gets Into a New Game"