BusinessWeek names 25 companies every year to its list of service champions. It starts with a list based largely on brands in J.D. Power & Associates database, and BusinessWeek polls 3,000-plus readers to names most associated with treating customers well. This includes techniques, strategies…
Archive for September, 2010
Thursday, September 30, 2010
Walking a Mile in Their Customers’ Boots
Continue reading "Walking a Mile in Their Customers’ Boots"
Co-branding Healthy Oatmeal With … Cinnamon Rolls?
Let’s face it: Hot cereal may be nutritious and taste good, but it isn’t too exciting. So what can a brand like Cream of Wheat do to up the ante? Co-brand. But which brand could they partner with that offers a win-win scenario for both? Enter Cinnabon.
Co-branding can be a boon to brands—or…
Wednesday, September 29, 2010
Knowing Every Link in Your Supply Chain
Consumers are becoming more and more interested in the make-up of products they’re buying. The ability to trace products through the entire supply chain—whether from field to fork or source to consumer—is becoming a competitive weapon for some companies, especially if they can authenticate…
Tuesday, September 28, 2010
3 Social Media Measurement Tips From #TechChat With Andrew Spoeth
Last week, Andrew Spoeth of Marketo was kind enough to guest host #TechChat with us. Andrew is also co-moderator of #B2BChat, and he was previously director of Marketing at B2B search firm Enquiro. We were thrilled to have him join us!
Andrew and I chatted with attendees about social media measur…
Commercials: Louder Isn’t Better
It’s almost impossible to escape them. You hear them on the radio at least once a day. Obnoxious car commercials, claiming that they have the lowest prices, the best deals, the widest selection … You can’t miss it because they talk unnecessarily loud, use tinned music, sound effects,…
Monday, September 27, 2010
Are Referral Fees the New Word-of-Mouth Marketing?
I’m sure you’ve done it. I know I’ve done it many times: You refer a client or colleague to a supplier or vendor you know. Isn’t that considered the ultimate inbound or word-of-mouth marketing? These referrers are a company’s best brand ambassadors, right? But what if the referrer expects a fee? Now…
Working From Wherever You Want
People in marketing spend more time out of the office than many other professions. These tips from HP Business Answers will help you pack the right hardware and software so you’re ready to work in new places.
The Essentials
No mobile worker should be without some basic gear:
A small, light…
Friday, September 24, 2010
6 Tips for Building a More Creative Company
What good is it being creative in your job if your company isn’t equipped to accept and use the innovative thinking?
The October 2010 issue of Inc. Magazine features a four-page, pull-out section called “How To: Hire For Creativity.” It is part of its series offering readers a “monthly guide to p…
Thursday, September 23, 2010
5 Ways to Take Action After Collecting Feedback
A guest-post by blogger Eran Savir, vice president of products at Kampyle.
Companies spend a lot of time and resources collecting customer feedback, but many approaches make it difficult to act upon the responses. Linear-based surveys require a lot of statistical data to be relevant, and custom…
Wednesday, September 22, 2010
Doing the Unexpected: Proctor & Gamble Gets Into a New Game
A recent Bloomberg News article focuses on what P&G’s FutureWorks is thinking: Tide dry cleaning franchises and Mr. Clean car washes. What?
When the world’s No. 1 consumer products brand decides to get into franchising service-based businesses, it’s worth talking about.
Interestingly…
