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MarketingProfs Daily Fix Blog
Why do so many organizations and individuals who have an online presence make it so difficult to contact them?
I don’t try to hide. Just the opposite. I want people to be able to contact me. It’s simply good business. That’s why my blog “my 2 cents” is clearly marked with my contact inf…
I’m excited that we have my friend Greg Verdino, vice president of Powered, hosting the MarketingProfs seminar this Thursday. Greg will be talking about something he calls “micromarketing,” as he just published a book with the same title earlier this month.
Greg’s book hasn’t arrived in my mailbo…
In Toby Keith’s country hit “I Wanna Talk About Me,” he asks his girlfriend to talk about him every once in a while:
“You know talking about you makes me smile
But every once in awhile
I wanna talk about me
Wanna talk about I
Wanna talk about number one
Oh my, me, my
What I think…
Compromise gets a bad rap in the United States. Departing with anything less than the biggest, the best, and the most reflects weakness.
However, at the office, working in teams among differing business disciplines creates situations where there are opposing opinions on how to reach a similar goa…
Facebook, Twitter, LinkedIn. When B2B marketers decide to dive into social media marketing, they usually start there. However, when marketing a high-tech product or service, the use of video and presentations plays an important role in the buying process, allowing them to explain the benefit of a…
Even in an increasingly real-time Web, email remains a critical channel to embrace for B2B marketing success. However, it’s a channel that’s poorly treated due to our excitement at the extreme ROI potential. Marketers need to get back to basics and implement smart, tested strategies in order…
You know who gives me the best business advice without trying? My two-and-a-half-year old daughter. Lately, I can’t help but be struck at how similar she is to a typical B2B buyer.
They’re independent.
My daughter’s favorite sentence is, “I do it myself.” No longer does she want my hel…
Previous retailing philosophies included such gems as “stack it high and watch it fly” and “more choice is better.” However, some multi-national retailers have discovered that reducing store inventory can actually improve the customer experience and boost sales. Increasing sales by reducing…
We’re thrilled to announce the launch of #TechChat, the first and only Twitter chat about social media marketing for the high-tech industry. Starting August 17th, join hosts @MarketingProfs and @MprofsEvents every Tuesday at 8 PM ET to chat with industry experts about social media for high-tec…
When Shirley Sherrod was fired from her USDA administrator job, it was the icing on the cake of journalism’s decline. The abbreviated video clip of her speech to the NAACP—delivered before being hired in her most recent job—had the blogs, media, government officials and White House abuzz…
