Whew! We hosted our first #TechChat last Tuesday with our special guest, Guy Kawasaki. More than 500 RSM (really smart marketers) joined us to chat with Guy about social media marketing for the high-tech industry. While the chat moved faster than any chat I’ve ever attended, most of us were able to…
Archive for August, 2010
Get Your Search Results, Hub And Spoked
Google has always got something new up its sleeve. Visit its product page and you’ll find a slew of tools. Some you’ve heard of, others may be new to you. Google is adding stuff all the time.
There is a neat feature of Google search you may find helpful: the Wonder Wheel.
When you perfor…
Thursday, August 19, 2010
3 Steps for Clearing Hurdles to an Ultra-Managed Inbox
E-mail mailbox providers are marketers, too. Shocking to remember, I know. Yet, the product managers at the global mailbox providers like Yahoo!, Hotmail/MSN and Gmail have been busy trying to make their email services more valuable to subscribers. They’ve noticed the clutter, too. That’s…
5 Skills Marketing Employees Must Have
Years ago, I helped construct a playground fort at a summer camp. I remember one particularly hot day we were putting on the finishing touches which included cutting the railings for the top decking. A co-worker and I were calling out measurements from the deck to the saw operator who was on the…
Wednesday, August 18, 2010
Sad Shoppers Spend (Sniffle) More
If you are depressed or even a little bit sad, keep your wallet at home. That’s the advice from experiments conducted by social psychologists at Harvard, Stanford and other universities. Behavioral research studies show that “feeling sad” may cause people to overpay for commodities at the…
Tuesday, August 17, 2010
Reinventing Bus Travel: Clean, Convenient & Connected
Bus travel is back on the map. Have you tried it lately? It’s my option of choice for traveling distances of 250 miles or so—say from New York City to D.C. or Boston. Thanks to a dash of social, it has been reinvented. I bet other businesses could reinvent themselves similarly.
These are th…
Monday, August 16, 2010
Consumers Focus on Savings, Not Sprees
A recent consumer study reported in Brandweek confirms many of my suspicions.
“As the economic downturn has persisted, marketers have comforted themselves with the thought that a lot of pent-up demand must be accumulating. But a survey issued this month by Deloitte and the Harrison Group gives …
Friday, August 13, 2010
Why (And How) to Develop Great Ideas
To help make an idea great, it has got to have a “why” attached to it (the justification) and a “how” to make it possible (the logistics).
Sometimes, when brainstorming, people become attached to certain ideas. Or maybe there is an idea they’ve brought in with them to the meeting. Or you’ll come…
Thursday, August 12, 2010
Analyze This: Outcome Metrics vs. KPIs
Why are Web metrics important?
For B2B marketing professionals, understanding what’s going on with your Web properties is as important as building your content, engaging in lead nurturing, and social media participation. If you don’t know what content resonates with your prospects, how are yo…
Wednesday, August 11, 2010
An Online Maxim: Make It Simple for People to Buy From You
If you’ve done your marketing job right, and you’ve got a customer standing in front of you with cash in hand, then you’ve got to make sure you are able to take that cash and put it in your pocket. However, too many businesses and bloggers make it too difficult for their customers to buy from them….
