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MarketingProfs Daily Fix Blog
by guest blogger Mike Crosson, vice president of Sales, SocialTwist
Behavioral targeting is all the rage these days, and for good reason in general. The caveat is just that, however: in general. When it works, it works great, creating greater recall, brand lift and ROI. However, when it doesn’t…
Marketing at the enterprise level has a unique set of challenges—lack of agility, decentralized teams, and long approval processes—to name a few. Lucky for us, we had the opportunity to chat with SocialTech presenter, LaSandra Brill of Cisco Systems, about ways they have overcome these…
Most marketers have a careful eye on metrics, such as cost per lead, conversion rates, and the holy grail of “hard” return on investment calculations. Yet with a fair percentage of marketing budgets pegged to quarterly objectives, a myopic focus on “short-term value creation” often excludes…
There is a difficult balance we marketers and business owners face when creating special offers for our customers. It requires discipline and problem-solving to build programs to drive sales and awareness in the short run, without doing damage to the brand in the long run.
This week, I received a…
Engaging B2B content can improve search rankings, conversion rates, lead generation and even overall revenue, but it also builds relationships. When you read great content, aren’t you compelled to comment or share it? That’s the beginning of building a relationship.
Instead of direct selling …
Now, you knew it would happen. When a company with sustainable products and vision—from its inception—decides to sell to Wal-Mart, there’s bound to be a lot of discussion and controversy in the blogosphere.
That’s why Seventh Generation’s recent announcement that the company will start …
The following is adapted from Success Secrets Of The Social Media Marketing Superstars by Mitch Meyerson and 22 other top social media marketers, including our own Ann Handley from MarketingProfs. Pick up your own copy here.
With current advancements in social media technologies, entrepreneurs c…
Do you know what an Eigen Value is?
“This sentence has five words.” That’s an Eigen Value. A self-defining entity, something unarguable. A truism.
When you say something like, “This sentence has lots and lots of words and syllables,” that’s not an Eigen Value. We could debate wheth…
You’ve heard of corporate social media policies—those rules companies are struggling to define to guide appropriate employee online behavior. But what about a brand social media policy? How do you define how your brand should behave in social networks?
I’ve had some really great interactions…
by guest blogger Marjorie Clayman, director of Client Development at Clayman Advertising
A lot of the content that marketers can find and reference these days aims to inspire, motivate, and educate. This article is a bit different. This article is for marketers who most sincerely want to fail. …
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