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MarketingProfs Daily Fix Blog
Recently, I had the opportunity to address a room full of marketers from the insurance industry. To say they were freaked out would be an understatement. Interestingly, however, it wasn’t health care reform that had them out of sorts—it was social media.
To be fair to my insurance friends…
In an increasingly complex world, it’s hard to be simple. Yet, most of us are hungering for simplicity in our hectic lives.
New York City start-up company Help Remedies recently entered the marketplace with six over-the-counter (OTC) products and a decidedly unconventional approach to health ca…
A friend took me biking this week. He wanted to show me some hilly trails. We met at an agreed-upon spot and started our ride. He led the way.
As I followed, I was able to keep up for a while, but then I began to fall behind. Whoosh, these hills were tough. As we went downhill, he was able to spe…
Poet Robert Burns is widely credited with the phrase, “The best laid plans of mice and men often go astray.” Relating this phrase in a business context, it stands to reason no matter how much a company orchestrates activities and executes its battle plans—high-impact mistakes happen. However,…
We need a name! I have heard “Brand Journalism.” I have heard “Custom Media.” And I have heard “Content Marketing.” Whether it’s B2B or B2C, Lead Generation or Brand Awareness, tactics that use content to engage prospects and customers is nothing new.
Most of us are not old enough to remember …
All of us have had the moment when we say to ourselves, “I am living a Seinfeld episode.” No matter if we are stuck waiting for a table in a restaurant, trying to rent a car or dealing with friends or family. At one point and time, we’ve all been there. This Seinfeld experience extends not…
This post is a guest post by Sam Rosen, CEO of ThoughtLead.
On Tuesday, July 6, my company is putting on “the shortest marketing conference ever.” It’s called the Influencer Project, and it features new media luminaries like MarketingProfs’ own Ann Handley, Guy Kawasaki, Robert Scoble, Gar…
Ideas have been getting a bad rap lately.
Some say the lack of innovation within organizations isn’t because of a lack of ideas, rather a lack of action. There are too many ideas and not enough implementors.
But, ideas need champions to implement them. Just the same way seeds need farmers.
…
In recent weeks, I’ve been on the receiving end of customer service that was so exceptional, a blog post was warranted.
In one case, it was a local restaurant that made an anniversary extremely memorable. In the other, it was a hotel/resort that redefined “above and beyond” in my book.
Both of…
The All Blacks perform the haka, a Maori traditional war dance, before each match and even their opponents play an unwitting part.
Porsche drivers flash their lights at each other while MINI drivers tend to wave. Volkswagen just wants us to punch each other in the arm.
Stella Artois is doing i…
