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MarketingProfs Daily Fix Blog
Want to know the secret of world-class sales organizations? A new study finds the key is executive leaders are actively engaged in Sales.
The study by Miller Heiman, with key findings reported in MarketingProfs , reinforces the wisdom that leaders must be your best sales reps.
Therein lies…
How true are these words? They’re found on the home page of a 2005 start-up company’s website. Me4kidz, the brainchild of husband and wife entrepreneurs, is very much a hands-on, family-run business.
Me4kidz stands for “medical emergencies for kids.” The premise of the business is: “To …
In social networking, it doesn’t get hotter than Facebook right now. The site boasts more than twice the number of visits than any other social network, and Facebook’s growth continues to outpace that of Twitter, MySpace, and LinkedIn by huge margins.
With all this growth and popularity, there’…
Do you regularly attend networking events? Do you have a system for processing the names and business cards you gather to quickly follow-up with new contacts?
New to my market, I’ve made it a goal to get out of the office once a week to meet and mingle. When attending networking events with the…
Despite the fact that glitz and abundance are alive and well in mainstream media (think: Bravo’s The Real Housewives and E!’s Keeping Up with the Kardashians), there is a fast-growing set of Americans who reject excess and artificiality in favor of authenticity, substance and interconnectedness….
In my big chair at Online Seminar Mission Control for MarketingProfs, I used to assume all the accolades from our audiences were simply polite compliments. “No one does a webinar as well as MarketingProfs,” people would gush. It’s been three months since I left that seat and launched my own…
Ann Taylor has become the latest retailer to tap into the growing popularity of FourSquare and offer store discounts based on how often users “check in” at one of its locations. According to Mashable, customers will begin receiving a 15% in-store discount after their 5th check in, and customers…
GasPedal will soon be hosting its second Word of Mouth Supergenius event in New York on July 20. It’s bringing together the very best word of mouth marketers with 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. It’s awesome, it’s fun, and we hope you can make it.
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Do you ever wonder why some business people choose to practice social media marketing? I mean, there are some folks who aren’t quite ready for prime time. I don’t want be snooty about this, but, come on. How credible can they be when they present themselves (and their brands) like dummies?
So, …
Today’s marketing strategies are increasingly built on a foundation of great content. But anyone who contributes to a blog or has committed to a weekly podcast knows that producing a steady stream of high-quality content can be quite a challenge. At some point, you run out of ideas. What’s a…
