While Facebook marketing continues to grow at lightning speed, it’s still relatively untapped territory for many high-tech marketers. Just because Facebook got its start with the college crowd in 2004 doesn’t mean B2B marketers shouldn’t be there in 2010. With that in mind, here are 4 ideas for…
Archive for July, 2010
Wednesday, July 28, 2010
Content Rules: One Key Element That Can Set Your Content Apart
One of the key messages of Content Rules—the book I’m writing with C.C. Chapman, to be published by Wiley this December—is that creating content as a cornerstone of your marketing offers your organization an enormous and unprecedented opportunity. Among them:
• To engage directly with custo…
Monday, July 26, 2010
3 Ways B2B Marketing Professionals Can Adapt to the Real-Time Web
It’s no secret that modern B2B marketing is all about the web. B2B marketing is actively being shaped by the power of the Internet as a resource and researching tool for prospects and buyers alike.
Add another layer of change when you consider the ability to share information in real time, and …
Serving Up Cheap (and Healthy) Fast Food
These are interesting times in the fast food business. Fast food continues to be popular, but consumers are hungry for more options now. So, how about fast, cheap and healthier, or more ethnic, or a touch of “gourmet”? Hence the success of Panera, Chipotle, Baja Fresh, Quizno’s, etc.
A rece…
Friday, July 23, 2010
SocialTech 2010: 6 Ways to Generate and Nurture More Leads on Twitter
Now more than ever, lead generation for the complex sale is a long process of developing relationships with your prospects. Gone are the days of just getting names and making calls. Since Twitter is a fantastic way to build new relationships, it makes sense that B2B adoption continues to grow….
Drive Innovation: Suggest Ideas, Don’t Propose Them
How something is presented has an effect on how it is received.
“No duh.” Right? We’re marketers here. Our job is presenting things to create an effect.
No wait, keep reading … Hear me out. We should be using these super persuasion powers of ours to help our companies be more innovative. So …
False Numbers, Lost Revenue & ‘The Karate Kid II’
Now that Netflix can stream movies to computers and through the Wii, my kids are taking full advantage by watching some of the shows and movies I watched as a kid. At any given time in our home this summer, I have been serenaded by the eloquent dialogue of Hannibal from “The A-Team” and even the…
Thursday, July 22, 2010
Match Your Blog’s Metrics to Its Goals
One of the biggest issues companies continue to have about blogging (and social media in general) is: “How do we tell if it’s working?’
One way to greatly improve your ability to measure the effectiveness of your company’s blogging efforts is by tracking the right metrics. When you are creati…
The Zero Latency Future is Now
Today’s advanced technology brings us virtual broadband autobahns that move data across the globe with speed and precision. In an attempt to capitalize on fast-moving data, some companies are using sophisticated applications and compute power to make decisions faster than competitors. However,…
Wednesday, July 21, 2010
Fame: Show Why You’re Different & Why Others Should Care
Want to be known as a go-to person? Then you better learn how to “Fame,” says Richard Laermer, co-founder of The Bad Pitch Blog, president of NYC-based RLM PR and founder of “How to Fame,” a program designed to inform and instruct us on how we can achieve Pragmatic Notoriety.
No, not like…
