While Facebook marketing continues to grow at lightning speed, it’s still relatively untapped territory for many high-tech marketers. Just because Facebook got its start with the college crowd in 2004 doesn’t mean B2B marketers shouldn’t be there in 2010. With that in mind, here are 4 ideas for…Continue reading "SocialTech 2010: 4 Ideas for B2B Facebook Marketing"
Archive for July, 2010
These are interesting times in the fast food business. Fast food continues to be popular, but consumers are hungry for more options now. So, how about fast, cheap and healthier, or more ethnic, or a touch of “gourmet”? Hence the success of Panera, Chipotle, Baja Fresh, Quizno’s, etc.
A rece…Continue reading "Serving Up Cheap (and Healthy) Fast Food"
How something is presented has an effect on how it is received.
“No duh.” Right? We’re marketers here. Our job is presenting things to create an effect.
No wait, keep reading … Hear me out. We should be using these super persuasion powers of ours to help our companies be more innovative. So …Continue reading "Drive Innovation: Suggest Ideas, Don’t Propose Them"
Now that Netflix can stream movies to computers and through the Wii, my kids are taking full advantage by watching some of the shows and movies I watched as a kid. At any given time in our home this summer, I have been serenaded by the eloquent dialogue of Hannibal from “The A-Team” and even the…Continue reading "False Numbers, Lost Revenue & ‘The Karate Kid II’"
Today’s advanced technology brings us virtual broadband autobahns that move data across the globe with speed and precision. In an attempt to capitalize on fast-moving data, some companies are using sophisticated applications and compute power to make decisions faster than competitors. However,…Continue reading "The Zero Latency Future is Now"
Wednesday, July 21, 2010
Want to be known as a go-to person? Then you better learn how to “Fame,” says Richard Laermer, co-founder of The Bad Pitch Blog, president of NYC-based RLM PR and founder of “How to Fame,” a program designed to inform and instruct us on how we can achieve Pragmatic Notoriety.
No, not like…Continue reading "Fame: Show Why You’re Different & Why Others Should Care"