Remember radio? The listening device in all our cars and trucks? With all the focus on Internet-related topics, let’s talk about one of the oldest communications channels of the 20th and 21st centuries. The recently released National Media Survey of Radio Community Service Directors indicates that…
Continue reading "Listen Up! Radio Media Directors Consider PSAs Very Important"Archive for June, 2010
Wednesday, June 2, 2010
Introducing a New & Vastly Improved Digital Marketing World (Yes, It’s Still Free)
This past weekend kicked off the start of summer for most of us. As it happens, it also kicked off our virtual conference season––which means you can wear white to the first few Digital Marketing World events of 2010!
We’re trying something new this year. Instead of having one or two mammoth…
Continue reading "Introducing a New & Vastly Improved Digital Marketing World (Yes, It’s Still Free)"Tuesday, June 1, 2010
A New Method of Laundry: Concentrating on Packaging
In 2004, the “little company that could,” San Francisco-based Method, took a lot of water out of laundry detergent to create ultra concentrates—and started a revolution in the category in the process.
The concept was a winner all the way around. It required less packaging, was cheaper to sh…
Continue reading "A New Method of Laundry: Concentrating on Packaging"