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MarketingProfs Daily Fix Blog
Sometimes, even the largest consumer product companies struggle when their brands hit a snag.
Since 1999, Procter & Gamble has given its No. 1 beauty brand, Pantene, three major brand refreshes. Over the past two years, the company did it again—this time, with the help of 17 doctors from …
What’s your opinion on reinventing customer service? How about making it more social? I see a major customer service conflict taking place between traditional and social customer service. And if we don’t get social, the conflict will only get more intense.
Perhaps you’ve seen signs of it:…
You want to do it all. You want to have impact. And you want to grow your stature. You want a raise.
You think you have to do everything. Integrate social media. Drive Web traffic. Optimize spend on paid search. Launch a video strategy. Nurture leads. Publish original conten…
Your business is slowly falling apart. Hour by hour and day by day. The bulbs are burning out, the signage is getting ragged, your merchandisers are wearing out, and the rug is wearing thin.
We don’t perceive these changes. At work 50 hours a week, this stuff happens too slowly to notice. Like wa…
The world’s most widely viewed sporting event, FIFA World Cup 2010, begins today.
Every four years since 1930 (with the exception of 1942 and 1946), soccer teams have fought, kicked, run, defended, and left everything on the field in fierce matches in the world’s spotlight. This year, 32 teams ba…
There seems to be a new emphasis on personal branding, especially as it pertains to achieving a balance with the corporate brand.
If you work for a company, should you focus on personal branding or keep the corporate brand at the forefront?
LESSONS LEARNED THE HARD WAY
I worked for a small …
One of the best incentives I had for going back to college each year was my summer job. From my high-school graduation to my college graduation, I worked a 6 a.m. factory maintenance shift. Getting up at 5:15 a.m. every morning during the summer months to cleaning heating boilers, sweeping…
In a tightly interdependent global economy, information is exchanged everyday between people, communication networks and computers. Sometimes the information flow is benign or favorable. However, when the flow consists of gossip, rumor, bad news or panic, there is a tendency for such information to…
What is relevance? The term is thrown around quite a bit in the marketing world. Marketers continually strive (and at times, struggle) to achieve it and even define it. Many marketing departments struggle with implementing a relevance-based approach and often encounter several barriers like out…
Crayola. The ubiquitous crayon. How common can a brand be? Turns out Crayola has made an uncommon move—from a crayon company to an art and design company. In a recent Brandweek article, we see that Crayola has given birth to a new brand: Liv Crayola.
The company has wisely leveraged pleasant as…
