A recent Wall Street Journal article, “A Taste for Hotter, Mintier, Fruitier” points to a growing trend among American consumers. Food companies that are looking for ways to appeal to changing consumer tastes have hit on a winning idea: bolder, more intense flavor profiles. They’re going into…
Archive for June, 2010
Wednesday, June 30, 2010
Companies Add Zest and Spice to Product Lines
Continue reading "Companies Add Zest and Spice to Product Lines"
Tuesday, June 29, 2010
ROI: Marketing’s Best Frienemy
“Marketers must become accountable for the effects of their marketing efforts on the bottom line and the success or failure of marketing must be judged based on its return on investment,” says marketing and new media leader Christopher S. Penn. Penn currently is VP of strategy and innovation for…
Creating Coincidence
In 2001, ten-year-old Laura Buxton released a helium balloon. On one side she wrote “please return to Laura Buxton”, and on the other she wrote her address. Where would this balloon land? A tree outside her village in Staffordshire, UK? A lake? A field?
It was found by a man in his hedge in Wilts…
Monday, June 28, 2010
3 New Ps of Marketing… and Other Highlights of Silverpop’s DCM Summit
This past Tuesday, I journeyed up I-35 to Dallas (well, I went by airplane, but I imagined the ribbon of traffic on the Interstate below) from my home base in Austin to attend one of Silverpop’s new B2C consumer marketing summits, the Digital Consumer Marketing Summit.
Leading off the afternoon…
Friday, June 25, 2010
Know Your Competition, And Avoid Customer Break-Ups
Customers are fickle. Just when you think you’re in a steady relationship … their eyes are drawn to a more attractive suitor.
We spend so much of our time time trying to make and keep our customers happy that we may forget others—the competition—are trying to make them happier. Blasted comp…
Thursday, June 24, 2010
7 Business Lessons From World Cup 2010
When Landon Donovan scored a winning goal yesterday in overtime, he put the U.S. World Cup team at the top of its group for the first time since 1930. And people who never cared about soccer were suddenly talking about it everywhere in the media. Some of them might even start watching World Cup 2010…
Wednesday, June 23, 2010
Features or Feelings: What’s Selling the iPhone 4?
The new iPhone 4 has debuted to the usual fanfare Apple’s hot new high tech products receive from the press and consumers around the globe.
What’s new about the iPhone 4? It offers a slimmer design. High-resolution screen. HD video-recording/editing. 5 megapixel camera with 5x digital zoom an…
Tuesday, June 22, 2010
Corporations Still Care: Does Your Brand Support Causes, Too?
The Giving USA Foundation and its research partner, the Center on Philanthropy at Indiana University, report that although total philanthropic giving decreased by an estimated -3.6% in 2009, corporate giving grew an estimated 5.5%. In fact, some of the largest companies increased their contributions…
Monday, June 21, 2010
Presentations 201: Stay Within Your Time Limit
There are many presentation worst practices well-documented on the Internet, especially concerning the use of PowerPoint slides. However, a top five worst practice employed by some marketing professionals is the overtime presentation, or more succinctly, the presentation that never ends. If given a…
Friday, June 18, 2010
Why We Brainstorm: To Solve, Grow, Think and Create
Research shows we spend half of each working day in meetings. Tens of millions of meetings happen each day. All these meetings about all sorts of topics and all these hours generating ideas can be boiled down into four basic reasons:
To SOLVE or fix something
To GROW a part of the business
T…
