This is the first in a series of quick and dirty posts from the MarketingProfs B2B Forum 2010, which took place is taking place NOW (May 4-5) at the Seaport World Trade Center in Boston, Mass. Bonus: The boil water order was lifted this morning, the morning of May 4, so that inconvenience is…
Archive for May, 2010
Thursday, May 6, 2010
MarketingProfs B2B Forum 2010: SEO and B2B Marketing
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Wednesday, May 5, 2010
MarketingProfs B2B Forum: Proven Success Stories With Social Media in Overall Strategy
ROI is always interesting to hear various companies talk about: what they measure, how they measure, what is considered an actual return on investment. Marketers can put a target on their back when they discuss ROI and social measurement, and it’s easy to pick out when you don’t know what…
MarketingProfs B2B Forum: Measuring Marketing Success Against Business Goals
Gen Y-er and typing in the back of the room. Typical, isn’t it? Many in my generation say they feel as if they on the edge of awesome in the social media/marketing/public relations realm, but more and more, I’m living it. I could even venture to say I do so on a daily basis.
Confession: …
Tuesday, May 4, 2010
‘Switch: How to Change Things When Change Is Hard’
Chip Heath and Dan Heath usually have something meaningful to say. Their first book, “Made to Stick,” made waves in the marketing world. It looks like their latest effort, “Switch: How to Change Things When Change Is Hard,” will provoke discussion as well.
A recent BusinessWeek article ou…
Monday, May 3, 2010
How Can Your Organization Plan for Political Boycotts?
OK, so I admit it. I now live in Arizona after relocating from Canada over five years ago. And yes, I am a legal immigrant. I have an ugly photo green card to prove it. I have done what many business owners do: keep my nose clean, pay my taxes, do good work, and grow my business. I developed an…
