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MarketingProfs Daily Fix Blog
This week, a new U.S. Post Office/Hallmark Store location opened near my office. Meshing these two concepts together seems a smart idea.
However, a missing element made the experience strange—there was no music. It was oddly and uncomfortably quiet.
Maybe the music system isn’t active yet? (…
As health care insurance premiums rise year over year and out-of-pocket expenses rise in tandem, patients are beginning to realize that they no longer must accept 1960s-style doctor offices and plastic plants in the hospital lobby. In fact, in response to consumer-driven trends, some health…
I had the distinct pleasure of serving, along with Michele Linn, as a “blog therapist” during last week’s B2B Forum. While this experience definitively demonstrated to me that blogs have become a fixture in the marketing mix (seems like everybody’s got one), it also highlighted that everybody is…
Here’s the main point of this post: To wrap up the MarketingProfs B2B Forum, which took place last week in Boston. Close to 442 business-to-business marketers flocked to my hometown to share lessons and best practices in finding and nurturing customers.
But those two sentences, while dead-on, don…
Eric Hom of Ticketmaster offers some cautionary words about profiling Web users based on prior behavior. Because people buy things for other people, not everything they buy will be a good predictor of what they’re likely to want to buy for themselves. At least, that’s Ticketmaster’s experience in…
Mitch Joel, digital expert, author of Six Pixels of Separation and president of Twist Image, an award-winning digital marketing and communications agency, gave one of the keynote talks at the Marketing Profs B2B Forum earlier this week. The following is a live-blogged transcript of his presentation…
This post was written live during the MarketingProfs B2B Forum 2010. If you were at the event, here are my notes. If you couldn’t make it, here’s what you missed.
Fortified with a sausage biscuit and a coffee sweet and light, here we go with another live one, from this morning’s first session, …
Day two: Fresh off the luncheon presentation by Mitch Joel, author of “Six Pixels of Separation,” preceded by a mountain of tilapia and risotto.
I’m currently obsessed with lead generation and nurturing, as the whole purpose of undertaking an expertise PR program is to ultimately aid the lead-ge…
This post was written while sitting around the old horseshoe, waiting for the Interactive Discussion Group: Strategies for Making the Most of Your Tradeshow Investment to begin. The session was led by Bob Knorpp, president of marketing consultancy for The Cool Beans Group. Bob also is part of…
My favorite sessionat the MarketingProfs B2B Forum was the “Case Study Swap Meet: Proven Success Stories Integrating Social Media into Overall Strategy.” It was ably run by “CK” Kerley and was jam-packed with experience-based insights on social media integration.
Here’s my recap:
Ron Casalott…
