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MarketingProfs Daily Fix Blog
“That’s out of my pay scale.”
“I don’t get paid to think”
“I’m not authorized to do that.”
“Hmmm … That’s a bummer … I’m sure someone will fix it.”
Chances are, unfortunately, you have probably heard one of these statements from someone whose job is to help you.
It could be the person…
It started because of a food craving. Jennie Dundas and Alexis Miesen didn’t know of a good ice cream shop in their Brooklyn neighborhood. So, they did what most people don’t when they have a major hankering. They opened up their own shop, Blue Marble.
But somewhere among the scoops of award-winn…
Sometimes, too much of a good thing is just too much. There’s an argument to be made concerning over-assortments of consumer products in one category after the other. A recent article in Toronto’s Globe and Mail notes, “In store aisles, less is more, but customers can still be particular”…
Every year, I have plans to grow a vegetable garden. I just love the idea of growing my own food and knowing exactly where it comes from. But every year, something stops me (a broken ankle, taking care of a newborn while launching my business . . . things like that).
This year, my husband and a…
Think back to January 2008. Was your company prepared for the coming financial crisis that would happen later that year with Bear Stearns and Lehman Brothers collapsing? Even better, look further back to April 2, 2007 when New Century Financial (one of the biggest body shops for sub-prime…
As business owners, managers, operators, and marketers, we understand why things may not go as planned.
Business can be unpredictable. Teams are large. There are a slew of moving parts involved in getting something done.
The delivery didn’t come in.
The version that was shipped had a typo.
…
Jade Sims could not ignore the calling. Although she was a daily blogger, she felt compelled to do something beyond the usual with her blog. And she knew there was a community out there of talented crafting people who would be interested in donating their time and skills to help others in difficult…
The modest-sized grocery chain Wegmans bested Kroger, Publix, and Safeway to be crowned “Top Grocery Retailer” in a Market Force consumer survey—based on 6,000 consumer responses. In a recent Chief Marketer article,“Why Wegmans Is Tops,” marketers can see the drivers behind Wegman’s…
We operate in a new era of marketing that is much more egalitarian than in the past. Consider these new realities:
Message Source: Buyers consume information about brands from a variety of sources, much of it produced by people outside the company itself. This is particularly true in B2…
Ford seems to be doing a lot of things well these days. Its sales bear this out. For one thing: Ford is building smaller, more fuel-efficient cars, and they even bested Toyota for quality—before Toyota’s recent woes manifested themselves. For another, the integration of modern interactive media…
