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MarketingProfs Daily Fix Blog
Two-hundred forty wallets were planted by University of Hertfordshire psychologists in Edinburgh, Scotland because they wanted to understand if the contents made people return a wallet.
Brilliant and so intriguing.
So, the psychologists planted wallets including pictures of either a baby, …
So much is written about poor customer service, it seems it’s epidemic. We routinely blare and blog about our bad experiences with family, and friends. Businesses lose sales and customer loyalty because of it. Their brand reputations are tarnished. And consumers remain blasé about most brands in…
Are you a conscientious marketer? I don’t mean, are you “green” or eco-friendly … although that’s part of it. I mean, when you build your marketing programs and consumer promotions, do you pay as much attention to customer needs as you do meeting sales marketing goals?
As marketers, our primary…
With so many of us marketers doing all we can to avoid looking like spammers, it’s very disheartening to learn that some consumers willingly click on spam!
In fact, nearly half (43%) of email users in North America and Western Europe say they have knowingly opened or accessed spam, including clic…
With the financial crisis of 2008 barely behind us, the wheels of globalization have slowed and, in fact, calls for protectionism are growing louder. However with the global integration of trade, capital, information and labor over the past decade, few people understand that our world is more…
