This question was asked recently at LinkedIn: “Is email marketing dead?” How many times have I heard that before or, even worse, the pronouncement of its demise? The first time I recall hearing the statement was at Blog Business Summit in 2005 when Chris Pirillo made it during a session. (He later…
Archive for April, 2010
Friday, April 30, 2010
The Future of Email Marketing
Continue reading "The Future of Email Marketing"
Thursday, April 29, 2010
Comfortable Speaking About Statistics?
Statistics have been called “an engine of knowledge” by one risk management expert. And while it’s true that some business managers don’t have a fundamental grasp of statistical concepts, we also know there is opportunity for misuse of mathematics. Is statistics the “new grammar” or are…
Is McDonald’s a Bad Egg or Good Egg?
Or is the fast food giant just plain laying an egg? Lots of controversy has accompanied the company’s recent decision not to use eggs from cage-free chickens for its Egg McMuffin and other breakfast selections.
The U.S. Humane Society asked McDonald’s to take 5% of its egg-laying hens out of …
Wednesday, April 28, 2010
Why Small Businesses Fail on the Web
Marketers who work in small businesses—you may want to forward this clip to your boss.
In this episode of Marketing Obsessions, Jason Teichman, SVP, Marketing & Product Management at Register.com—one of the leading companies focused on helping small businesses build presences on the Web…
Best Place to Get an Email Budget in 2010: Steal It
Marketing budgets are up this year, according to Winterberry Group, but the email channel may not see the benefit. It will depend on the tenacity and integration of email marketing into both customer acquisition and retention innovations.
…
Tuesday, April 27, 2010
Understanding How and Why B2B ‘Buyers Are Liars’ … and What This Means for Demand Generation
Anyone responsible for B2B demand-generation programs—whether on the marketing or sales side—knows that self-reported data from prospects must be taken with a grain of salt. Whether it is titles or contact information, or the often ‘loaded’ questions about timeframes for purchasing, buyers…
Monday, April 26, 2010
Measure Your Social Media Efforts by Using Business Objectives
In the spirit of the last Altimeter report we published on Social CRM, the Altimeter Group has worked with Web Analytics Demystified to help define how marketers should approach measuring social marketing efforts.
Marketers have jumped into the social marketing space, but most haven’t had the abi…
Friday, April 23, 2010
14 Business Books to Read When Stranded Somewhere
If you were stranded with only 14 books to read, what would they be?
I’m about to move from Europe back to the United States. I have to tell the moving guys which books to pack for the sea shipment (which will take nearly two months to arrive at my new home) and which books to pack in our air shi…
Thursday, April 22, 2010
5 Insights Into Narrow Positioning
The impulse for marketing services firms to be everything to anyone has always been strong, but now it has become nearly irresistible, given the current economic circumstances. This has given clients the upper hand, driving down the price of generalist services and distracting many firms from…
Wednesday, April 21, 2010
Know the ‘Why’ Before the ‘How’ of Social Media
I was in a Barnes & Noble store recently and noticed a shelf area called “Trends in Business.” On it was one book after the other touting the virtues of social media for marketing purposes.
What concerned me was that most of the titles related directly to tools. At least six of them were abou…
