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MarketingProfs Daily Fix Blog
When a company makes a mistake, it can be the brightest moment in their history.
Tylenol had that opportunity. But they missed their moment. Big time.
How a company reacts, removes the pain, and repairs the emotional connection shows the true colors of that organization more than almos…
Kids’ beverages are changing. Functional drinks are hot and getting hotter. As manufacturers of children’s beverages innovate, package designers should likewise innovate. They are.
Bottom line: parents are searching for healthier beverages for their kids, but kids don’t buy into “healthie…
