The popularity of social media in marketing and PR continues to grow at a rapid pace, with more businesses taking this form of communication seriously every day. From restaurants to fashion, technology to travel, you can find information, special deals and customer care from your favorite brands…
Archive for March, 2010
Tuesday, March 9, 2010
Make A Referral Week: What’s Your Idea?
My friend John Jantsch invited me (and a bunch of other people you probably know, including David Meerman Scott, Guy Kawasaki, Rohit Bhargava and Chris Brogan, Ivan Misner, Bob Burg, Ben McConnell, Dan Schawbel, Anita Campbell, Lisa Barone, Scott Allen, Scott Ginsberg, Janine Popick, and Pam Slim)…
Home Sweet Home Brands
In recent days, I’ve been struck by how powerful the sense of “home” can be. Home is familiar, comfortable, irreplaceable. There’s an undeniable “belongingness” that can’t be replicated.
Stepping off on a hike last fall in New Hampshire, I was overwhelmed by the sense that I was back home in New …
Monday, March 8, 2010
Chocolate: the New ‘Health’ Food?
We’ve known for some time that naturally occurring compounds called flavonols found in cocoa have potentially good health benefits.
Ongoing scientific research suggests consumption of chocolate rich in flavonols may act as antioxidants to help defend the body from free radical damage. Researche…
Friday, March 5, 2010
18 Use Cases That Show Business How to Finally Put Customers First
Or: “Social and CRM: How Companies Will Manage Their Customer Relationships.”
Over the last six months, I’ve been working closely with Ray Wang who is well known as an expert in the Customer Relationship Management space. Coupled with my focus on social technologies, we did a deep dive on how …
‘Entitled’ Gen Y: How They Add to the Integrated Hybrid
What are the first words that pop into your head when someone says Gen Y? Go-getter, enthusiastic, tech-oriented? Entitled was more than likely among the more colorful adjectives. Those ‘My Kid is an an Honor Roll Superstar’ bumper stickers really went to our heads.
So, why should you want Gen Y …
Whatever Happened to Standing Behind Your Products and Services?
Remember the days when you purchased a product or service and the company actually stood behind its wares? Well, looks like those days are waning. Unless, of course, you buy the product insurance! Now, there’s a great money-making rip-off.
It seems like more and more retail outlets are getting wi…
Thursday, March 4, 2010
How I Was Wrong About LinkedIn (with 2 Mini Case Studies)
I’ve always considered LinkedIn more of a place to prospect for a job than anything else. And since I haven’t been in the market for one in a while, I’ve paid it little mind.
Plus, if I’m being honest: I’ve always thought LinkedIn was kind of … well, boring. If Facebook was a rave at a cool d…
Wednesday, March 3, 2010
Employees as an Overlooked Resource: 5 Ways to Equip Employees to Help with Marketing
Marketers have turned to all manner of social channels in their efforts to tap into the social media craze, from engaging in formal blogger outreach efforts to stuffing YouTube channels with videos in the hopes that others will embed link to them from their Facebook profiles. But marketers continue…
Tuesday, March 2, 2010
Seven Advanced Habits of Highly Effective Speakers
Like it or not, marketing executives are expected to deliver great presentations. And while some marketing executives are competent public speakers, practicing the following advanced tips can take a communicator from “good to great”.
Public speaking, like any other craft takes discipline, com…
