There are many best practices that have been established in the mobile marketing sector, and many more that marketers still need to adopt. After all, it’s still an emerging space. But some best practices pose an especially BIG learning curve for B2B companies. Why? Because mobile is an emerging new…
Archive for March, 2010
Tuesday, March 23, 2010
B2Bs, Your (Mobile!) Markets Need More Show, Less Tell
Continue reading "B2Bs, Your (Mobile!) Markets Need More Show, Less Tell"
Monday, March 22, 2010
An Email Marketing Upgrade for 2010: Are You In?
I’m calling a time out for general celebration among the email marketing people! You are invited!
The good news is that while many marketers still don’t use segmentation or keep their files particularly clean, marketers are planning to adopt more of these strategies, including advanced segmenta…
Friday, March 19, 2010
Knowing the Know-How Can Make You Millions
This short stack of used sticky notes contains, without exaggeration, tens of millions of dollars in good ideas. I wouldn’t classify them as “great” or “revolutionary” ideas. Not rocket science. Most, fairly basic.
Yet, if these ideas were acted upon, they would drive tens of millions of dollars…
Thursday, March 18, 2010
3 Actions to Battle Customer Experience Fatigue
Don’t get me wrong … Working on the improvement and development of customer experiences is what we need to do. However, like so many of the customer-focused solutions that have come and gone before it, we’ve lost the forest for the trees.
For example, there are 47 pages of Google images for “…
Wednesday, March 17, 2010
A Bill of Rights for Vendors and Consultants
If you are a marketing vendor, agency rep, or consultant, here’s a Bill of Rights just for you. And if you hire vendors, agencies or consultants, read this with your own brand in mind. Negative word-of-mouth works both ways.
Vendors and Consultants Bill of Rights
When we take the time to pr…
Social Media Lessons from 1-800-Flowers: Let Your Customers Guide the Way
1-800-FLOWERS.com President Chris McCann sits down with Kevin Lee of Marketing Obsessions to talk about social media, virtual gifts, and what business can learn from Second Life. It’s a brief (two minute!) video, and it’s worth the watch.
Takeaways:
Social media today is like the Internet in …
Tuesday, March 16, 2010
Is Your Presentation Style Out of Style?
With the exception of the keynote, event planners increasingly want speakers whose presentation involves some audience interaction. So says Traci Browne, president of trade show marketing firm Red Cedar Publicity and Marketing. Browne books speakers for a number of organizations, including the…
Monday, March 15, 2010
Marketing ‘The Shack’
The New York Times says The Shack has been a “surprise best seller.” Published in over 30 languages around the world, The Shack now has over 7 million copies in print and ranked first on the New York Times best seller list for 70 weeks. Some might argue the success of The Shack derives from…
Friday, March 12, 2010
‘The Basics’ May Be Enough To Make You Great
Taking your business from good to great to remarkable can seem a daunting task. But, it may be easier than you think.
The bad news from a customer perspective is that companies aren’t doing the basics properly, let alone getting to remarkable. Customers hopes are high, but expectations low. This …
Thursday, March 11, 2010
The Boring Web Content Challenge: Reviewing (…yawn!) Submissions
Yesterday, I spent the morning reviewing submissions for the Incredibly Boring Web Content Challenge.
The Boring Web Content Challenge, as I wrote about a few weeks ago, encouraged companies to submit their most lifeless, incomprehensible bit of web writing (a web page, or press release, or email…
