In this episode of Marketing Obsessions, Paul Dunay, managing director of Services Marketing for Avaya and author of “Facebook Marketing for Dummies,” shares his vision for the rise of what he calls “inbound marketing.”The concept: Marketers are offering more published content across more channels…Continue reading "Inbound Marketing is the Wave of the Future, Says Avaya’s Paul Dunay"
Archive for March, 2010
Monday, March 29, 2010
I attend a lot of marketing conferences where I hear over-excited pitch people telling me all about The New Thing that will Change Every Paradigm Forever. So much over-enthusiasm can jade just about anyone, so it was with relief that I joined a much more sober group for their conference. I…Continue reading "Rethinking Normal: The Newest in Marketing Research From the ARF’s Annual Conference"
Age-old marketing challenge: How do you take a heritage brand and make it fresh, new and relevant for new generations of consumers?
Campbell’s Soup Co. was founded in 1869. Few consumer brands have a longer heritage than Campbell’s condensed soups. Given its long history, Campbell’s has obv…Continue reading "Hot & Happening: Campbell’s Soup"
Friday, March 26, 2010
In this episode of Marketing Obsessions, Kodak’s rockstar CMO Jeff Hayzlett explains his true roles as a CMO: ruffling feathers and creating tension. Tension is what it takes to make people see things differently.
A CMO’s job is to set the tone for everyone—exter…Continue reading "Kodak CMO Jeff Hayzlett’s Advice: Ruffle Feathers."
“Jokes are America’s contribution to literature,” according to business coach and comedian Tim Davis, the luncheon keynote speaker at the 2010 Small Business Tech Summit in New York. His presentation “Stand-Up Comedy Techniques to Increase Sales” was highlighted recently in The Wall Street…Continue reading "Punchlines: What Marketing Can Learn From Comedy"
Thursday, March 25, 2010
In this Marketing Over Coffee podcast sponsored by MarketingProfs, host John Wall interviews Simon Sinek, author of Start with Why.
Show length 27:13
00:30 The book is more about leadership than business.
02:19 Having PR lead with a YouTube video
03:18 Using the “Why” to drive …Continue reading "Podcast Interview with Simon Sinek: Start with Why"
There’s an old saying: “There isn’t anything new under the sun.” Entrepreneurs are rightfully lauded for coming up with new ideas, but whatever product or service they’re bringing to market, their business models have likely been used over and over again.
When it comes to fast food and fa…Continue reading "The Starbucks of Healthy Food"
You can have a great product or service, but unless you’re telling a good story on the web with interesting content, there’s a risk of being ignored. So says Captains of Industry in announcing the finalists for its Incredibly Boring Web Content Challenge. We’d love to get your vote!
The Bori…Continue reading "Incredibly Boring Web Content Challenge Poll: Which Finalist Would You Vote For?"