In this episode of Marketing Obsessions, Paul Dunay, managing director of Services Marketing for Avaya and author of “Facebook Marketing for Dummies,” shares his vision for the rise of what he calls “inbound marketing.”The concept: Marketers are offering more published content across more channels…
Archive for March, 2010
Tuesday, March 30, 2010
Social Media Works for Business, Study Says
I don’t want to say I told you so, but social media works for business and, finally, there is strong evidence to substantiate that claim.
Several research reports over the past couple of months have validated the influence of social networks like Facebook and Twitter on the buying process.
Spe…
Monday, March 29, 2010
Rethinking Normal: The Newest in Marketing Research From the ARF’s Annual Conference
I attend a lot of marketing conferences where I hear over-excited pitch people telling me all about The New Thing that will Change Every Paradigm Forever. So much over-enthusiasm can jade just about anyone, so it was with relief that I joined a much more sober group for their conference. I…
Hot & Happening: Campbell’s Soup
Age-old marketing challenge: How do you take a heritage brand and make it fresh, new and relevant for new generations of consumers?
Campbell’s Soup Co. was founded in 1869. Few consumer brands have a longer heritage than Campbell’s condensed soups. Given its long history, Campbell’s has obv…
Friday, March 26, 2010
Kodak CMO Jeff Hayzlett’s Advice: Ruffle Feathers.
In this episode of Marketing Obsessions, Kodak’s rockstar CMO Jeff Hayzlett explains his true roles as a CMO: ruffling feathers and creating tension. Tension is what it takes to make people see things differently.
Key takeaways:
A CMO’s job is to set the tone for everyone—exter…
Punchlines: What Marketing Can Learn From Comedy
“Jokes are America’s contribution to literature,” according to business coach and comedian Tim Davis, the luncheon keynote speaker at the 2010 Small Business Tech Summit in New York. His presentation “Stand-Up Comedy Techniques to Increase Sales” was highlighted recently in The Wall Street…
Thursday, March 25, 2010
Podcast Interview with Simon Sinek: Start with Why
In this Marketing Over Coffee podcast sponsored by MarketingProfs, host John Wall interviews Simon Sinek, author of Start with Why.
Show length 27:13
00:30 The book is more about leadership than business.
02:19 Having PR lead with a YouTube video
03:18 Using the “Why” to drive …
Wednesday, March 24, 2010
Free Webinar: Mapping Social Media to B2B Sales
In a story in MarketingProfs this week, Claire Coyne asks How Can You Map Social Media to B2B Sales? As it happens, that question also maps nicely to this Thursday’s free webinar on integrating social media into your B2B marketing mix.
Featuring our own Roy Young with a panel of four B2B marke…
The Starbucks of Healthy Food
There’s an old saying: “There isn’t anything new under the sun.” Entrepreneurs are rightfully lauded for coming up with new ideas, but whatever product or service they’re bringing to market, their business models have likely been used over and over again.
When it comes to fast food and fa…
Incredibly Boring Web Content Challenge Poll: Which Finalist Would You Vote For?
You can have a great product or service, but unless you’re telling a good story on the web with interesting content, there’s a risk of being ignored. So says Captains of Industry in announcing the finalists for its Incredibly Boring Web Content Challenge. We’d love to get your vote!
The Bori…
