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MarketingProfs Daily Fix Blog
When I first got into media relations, a few pitching best practices were hammered into my head on a regular basis. For example:
Know who you’re pitching and what they’re after
Tailor your pitch
Don’t bcc a “mailing list” of pitch recipients (pitchees?)
Don’t pitch journalists when they’re…
When “the next big thing” is identified—whether it is tulip bulbs, internet technologies, real estate or financial derivatives, market mania is not far behind. And while riding and making a mint from a bubble of “irrational exuberance” is possible, it’s also beneficial to know when to…
A short, recent article in Media Post demonstrates one way social media can be used for brand building. Needless to say, SM has got to fit in with an overall marketing strategy. Strategy first, tactics next, right?
The goal: To gain more sales volume, brand equity and good will among consumers. T…
I’m happy to announce that I’ll be participating in the MarketingProfs Business-To-Business Forum 2010 this May 4th-5th in Boston. And I’m even happier to announce the subject matter I’ll be presenting on, being it’s a subject that every single B2B marketer—and every single one of their bosses!…
Lesson 1: “Executive engagement is critical”
That’s what Sandy Carter told me when I had asked her about the appropriate level of executive engagement in social media.
“It’s a question of credibility,” she explained, adding that it was “almost unethical” for executives to advocate use of socia…
Have you heard this statement before? In 2010, who believes that organizations can succeed without marketing?
Well, let me share who says this statement a lot – nonprofit professionals. And do you know why? If you have ever made a donation to a charity or volunteered for a nonprofit, you’ll want …
Oftentimes when we refer to social media we refer to how a brand can engage with customers or prospects to build relationships. These relationships are external facing; meaning brand to consumer, and are used for functions such as product development, customer service, increasing sales, and…
