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MarketingProfs Daily Fix Blog
According to Bob Knorpp, president, Cool Beans Group, “the essential rule about writing a company’s website content is this: It’s not about the past, it’s about the future.” Have you thought about your website from that perspective?
We recently had a discussion with Bob to ask him a few quest…
I’ve been driving past this billboard for months now, and every time I see it, there is a visceral negative reaction in my marketing gut.
Exit Realty is Growing: So what? What’s in it for me?
If your company is growing in some form or another, surely that makes you happy. However, how does boa…
As marketing and business professionals, we’ve all been there… Big presentation, large groups of people, a lot of pressure… How am I going to remember my key points?
Last weekend, former US vice-presidential candidate Sarah Palin was the featured speaker at the Tea Party Convention in Nashvil…
Is it better to get permission up front for your email marketing program, or just beg for forgiveness later?
The short answer is YES, of course it’s better to get permission. It’s always better to get permission. Permission is the first step toward setting expectations, creating relations…
This is a guest post by Chuck Hemann, manager of research & online reputation for Dix & Eaton.
If you are active in social networks, you will have heard someone pontificating about how important social media monitoring is for companies. It can be used strictly as a crisis/brand reputation…
Reinier Evers founder of trendwatching.com can always be counted on to weigh in on new trends every month. As is the case with all prognosticating, there’s always the risk of being wrong. But in Evers’s case, I think he’s had considerably more hits than misses.
Trendwatching’s latest caug…
As part of my journey in developing the content for an educational conference, in this case MarketingProfs B2B Forum, I do a lot of research. I spend a lot of time on the web looking at competitive conferences (and non-competitive conferences) as well as reading many white papers, articles and blogs…
By Achim Klor
SterlingKlor Communications
I recently read an excellent post by Paul Dunay on Social Media Today presenting the 4 C’s of B2B marketing. We’ve known about the 4 P’s of marketing for years: Product, Price, Place and Promotion. Paul argues the 4 P’s are primarily a B2C mix. The 4…
In this Marketing Over Coffee brought to you by MarketingProfs:
We talk with Seth Godin about his new book: Linchpin
Marketing Over Coffee with Seth Godin
Direct Link to File
Show length 23:30
00:52 What’s Linchpin about?
02:30 How do entrepreneurial linchpins fit in to large or…
Congratulations! Your company is successful locally, and now you want to share what you do with the world. In many ways, the process will be like re-starting your business. Many of the activities you performed to launch your initial business are the same you will employ in each of your new…
