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MarketingProfs Daily Fix Blog
“Measure twice, cut once.”
A handy piece of carpentry (and life) advice passed to me by my grandfather – Joseph Williams. This, along with – “Plan for the worst, hope for the best” – have come in handy when building marketing programs.
In my experience, most mistakes and problems with marketin…
Social media monitoring is all the rage. You’d think that it’s a just cool, trendy thing to have as a marketer, right? Wrong. Social media monitoring (SMM) is a serious tool that shouldn’t be taken lightly, alas it might just become shelfware (you know, the stuff that sits on a shelf and gets…
Here’s a quiz for you:
Based on this tag line: “Combining the strategy, business processes, implementation, and technical support skills of a CRM systems integrator with the data management, analytic, and marketing skills of a database marketing service provider to deliver and operate closed-loop…
It seems as if texting has replaced talking, if you go by the numbers alone. Michael Bush writes about this in Advertising Age, noting that marketers are still trying to figure out how they can get in on the texting explosion.
Maybe most marketers can’t and shouldn’t try. I’ll explain in a minute…
Marketers often talk and write about the makeup of a great brand. Chances are, if it’s vibrant and relevant, there’s a visionary behind the brand, and it has a great story to tell. Then, there’s usually a unique culture that buys in completely, living it, breathing it, eating it and sleeping…
All the good marketing tactics are used up. They’ve been wasted on bargain aluminum siding, gym membership sweepstakes, and tanning salon offers.
All those beautiful tactics. How can I use the same tactics on you that someone else uses to promote a stuffing?
I’m exploding with services for you…
By now I am sure you’ve all heard about the Southwest Air/Kevin Smith debacle. People, who are brand evangelists of both brands, have risen up, supported & defended the brand, and have moved on from the topic. I don’t bring it up to start a ‘They Said/He Said’ debate, but to look at,…
What if Google Buzz wasn’t about owning the drinks, but the bar itself? In other words, what if it’s purpose wasn’t as a place for users to converse, but as THE place where all user conversations happen?
In other other words, what if Buzz wasn’t really trying to be like Facebook or Twitter, but m…
This final installment of a three part series of marketing lessons learned from the collapse of Lehman Brothers studies the power of deep competitive/market analysis and the dangers of ignoring contrarian voices.The best seller, “A Colossal Failure of Common Sense; the Inside Story of the Collapse…
Many grocery stores offer consumers reusable shopping bags these days at .99 a pop, on average, and some retailers have even given them away to do their part to cut down on plastic bag waste.
Allen Hershkowitz, a senior scientist at the Natural Resources Defense Council, estimates using just one …
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