An executive in a technology/marketing company recently asked me to review some copy for new marketing pieces that are supposed to explain the company’s offerings to prospective customers.
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Archive for January, 2010
Thursday, January 7, 2010
Disperse the Jargon Cloud
Wednesday, January 6, 2010
2010 In Social Media
I covered my five highlights from 2009 earlier in this space, and am following with my top social media predictions for 2010.
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Tuesday, January 5, 2010
Stick With Store Brands Or Go Back to National Brands? That Is The Question.
A recent Brandweek article titled: “Consumers Have Appetite for Unbranded Pizza, Snacks” raised some intriguing questions about the direction in which consumer products are headed.
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