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For one hundred and fifty eight years, the investment bank Lehman Brothers survived multiple business cycles and even the Great Depression. However, critical miscalculations in its last few years of life ultimately proved catastrophic for not only Lehman Brothers, but the global economy as well. A…
The Wall Street Journal published a short, tantalizing article recently. “Apple Nears Tablet Launch” announces that Apple’s long-awaited, new multimedia tablet device will be unveiled late in January. The company plans to begin shipping it in March.
This has been in the works for years,…
Last week I shared with you the brilliant, out-of-the-box, advertising tactic by Amsterdam-based UbachsWisbrun/JWT agency. The work was to promote the Mini Cooper car for their client BMW/Mini Amsterdam. You and I had questions about the tactic. Thoughts such as…
How did they come up with …
Ford Motor Company integrated social media into its marketing in a big way in 2009, and this year is moving 25% of its traditional media budget to the digital space. Earlier this week, Ford further demonstrated its commitment to social and digital tools as a way to reach out to new media and, of…
A recent Business Week article, “Zappos Retails its Culture” offered a tantalizing proposition. After all, if an entrepreneur creates a successful business, why not sell the concept to other entrepreneurs interested in starting up new ventures?
So thought Tony Hsieh, Zappos Chief Executive. So, b…
In a recent Advertising Age article, Mike Swenson says that cause marketing is becoming a mature marketing option. Even when marketing budgets were tighter in 2009, we saw even more cause marketing partnerships launch. So, where is it heading in 2010 and what should you know?
Swenson predicts:
…
A few days ago I blogged my thoughts on the shape of the social media marketing ecosystem as we enter 2010. The key aspects of the system from my perspective were:
The lines have truly blurred. It’s becoming increasingly difficult to draw a line between different forms of communications, esp…
Great advertising is extremely challenging to create. An ad or promotion needs to do many things for it to stand out among the clutter of messages. They need to…
Be Attention Getting
Have a Clear, Memorable Message
Be Brand Appropriate
Be Locally/Audience Relevant, and as a bonus
Be Re…
In a quest to grow revenues, marketers are often charged with discovering and branching into new markets. And while the “green economy” sure looks promising, Western companies are discovering that state and privately owned Chinese enterprises are establishing strong footholds. In a race to develop…
