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MarketingProfs Daily Fix Blog
URGENT MESSAGE: Boss is in market visiting stores. At ours now. Could be headed anywhere within the district. Be prepared!
It is one of the oldest tricks in the book. And, from what I can tell, happens in nearly every business.
Word gets out that the “boss” (whether it be the district mang…
Guest post by Ted Murphy, CEO, IZEA
…The Same Old Common Sense Rules Apply.
If you’ve never heard of sponsored tweets before, you certainly have now. Over the past month, sponsored tweets have commanded significant news time. First, the new FTC guidelines that went into effect last December …
The world of social media has given PR a slew of new means for sharing their content. From a high-level, seeding news via digital means can often be similar to that of sharing news releases through traditional media such as newspaper and magazines, but the one differentiating factor that should…
A recent Advertising Age article caught my eye and I think it’s important. The gist: key consumer packaged goods manufacturers are promising to roll out innovative new products in 2010 after a major slow-down in 2009 due to the rocky economy.
The article: “Package-Good Players Plan New-Produc…
Social and public relations/marketing on the corporate side and agency side are both unique. Processes are different, approval works in different ways. On the corporate side, I presented my boss with a social marketing strategy and was approved quickly. On agency side, it went through the approval…
I’ll be honest; I didn’t either.
Thankfully, John Overridex at Geek-o-pedia did and was willing to share them with us!
As you can see, three of his four resolutions – to be more focused in social media efforts; to integrate social media with “other tools in the marketing arsenal;” and to rely …
Foursquare.com seems to be this year’s answer to “what will be the next Twitter” and it’s only January. Foursquare, if you aren’t familiar with it, is a location-based social network where users “check in” wherever they might be.
Whoever has checked into a specific location the mo…
We’ve all experienced it. Perhaps you’ve even felt it yourself.
You learn of a new marketing tactic – and you just gotta have it… you gotta do it. Your factory needs to be on Facebook. Your team needs to tweet.
Alas, sometimes love can be blinding. While your passion may be genuine, there ar…
I was analyzing results from our recent B2B Marketing University series, which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. Without getting into all of the math, responses from 290 of the nearly 600 B2B…
I was sitting in church last week, fighting distraction because there was a brand in my face.
Specifically, in was North Face—their logo emblazoned on four jackets, all within 3 rows of me and all in my line of sight. I even sneaked out my iPhone and tried to capture a picture of these four ver…
