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MarketingProfs Daily Fix Blog
Did use an abacus or slide rule to build your FY’10 budgets?
To prepare and distribute information about next year’s Marketing Plan did you use a typewriter and make a duplicate with a layer of ink paper?
Or did you hand crank copies on a Ditto (or Verifax) machine?
Of course you didn’t. That wou…
In my most recent Daily Fix post I made the boast that social media works for small business and that I had proof. Delivering on my promise to provide such evidence, here’s the first of a series.
If there is one small business owner I could point to as a model for others, it is J.D. Iles, owner of…
Charged with finding new markets for growth, many Western marketers are eyeing China’s rising middle class and terrific GDP numbers. And while getting Western products and services into the Chinese market is hard enough, the ability to compete and thrive in China takes mastery of specific skills and…
Charged with finding new markets for growth, many Western marketers are eyeing China’s rising middle class and terrific GDP numbers. And while getting Western products and services into the Chinese market is hard enough, the ability to compete and thrive in China takes mastery of specific skills and…
Charged with finding new markets for growth, many Western marketers are eyeing China’s rising middle class and terrific GDP numbers. And while getting Western products and services into the Chinese market is hard enough, the ability to compete and thrive in China takes mastery of specific skills and…
The central question of any marketing opportunity is, “What motivates customers to buy?” This is just as true in email as any other channel. How do we know if two or blue or Tuesday or 15% will generate more response and revenue? The answer is simple: Test it.
Yet, there is altogether too much gu…
Three people are dead and nearly two dozen hospitalized after participating in a sweat-lodge ceremony billed to help people “find a new vision for life.” Behind the controversy and criminal investigation is James Arthur Ray, a self-help guru I saw in action at one of his free seminars in Phoenix,…
According to a recent article in USA Today, “simple” will mean to consumers in 2010 what “cheap” means in 2009. In fact, the move to simplify is already underway, because “Simple is better,” as stated in the first line of the article: “Marketers such as Starbucks discover that simple sells.”
The g…
To compete effectively, professional firms need to ensure that marketing and sales are integrated into every function. But there are two big barriers getting in their way: how firms are structured and their existing culture, including the way they define the scope of marketing and sales.
Figuring …
Recently I had a chance to catch up with my friend and fellow Daily Fix blogger, Jacob Morgan, about his newly released book, with co-author Josh Peters, TwittFaced: Your Toolkit for Understanding and Maximizing Social Media. With such an intriguing title, I definitely had some questions for Mr….
