This is a guest post by Tim Parker of the Bloom Group….
Archive for 2009
Wednesday, November 25, 2009
Thought Leadership: It’s Not About The Writing
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Mojitos As a Social Object: How a Miami Realtor Uses Social Media To Build Her Business
Ines Hegedus-Garcia is a real estate agent in Miami, Florida, who uses a number of social media tools to market her business. “I use a variety of applications to reach different groups of people,” says Garcia. “Some inhabit one social network such as Facebook, for example, while others are active at…
Tuesday, November 24, 2009
Get Over It; We’re All Content Channels Now
If you go to Robert Scoble’s blog, to the right you’ll see a widget he has added that streams tweets from people on his Twitter lists. And in a round-about way, this is one of the reasons why I am spending less time on Twitter these days.
As many people do, I use Twitter primarily as a tool to con…
Of Risk Control and Thanksgiving Turkeys
To forecast the future, marketing leaders often look to the past. But the past isn’t always a very reliable gauge of future conditions. For proof, we need to look back to a day-in-the-life of a turkey, and implications of not preparing for possible “extreme” events around the corner.
First, let…
Monday, November 23, 2009
Blogging: What are You Talking About? It Might Surprise You.
The other day I ran across a neat tool that generates a word cloud for a blog. This is different than a tag cloud. A tag cloud is a cloud of words based on how you’ve tagged your blog posts. As such, you obviously influence the cloud based on how you tag your posts. The word cloud, however, looks at…
Friday, November 20, 2009
Three Ps For Better Leading: Pace, Process, Pulse
One of the characteristics of a great leader–no matter whether that leader is a person, a brand, or a company – is the ability to stay “tuned-in” to the needs of their audience. Are they still “with” you? Do they get where you’re going? Do they have confidence in the direction?
Out of colle…
Thursday, November 19, 2009
Are Email Preference Centers Worth It?
Add global compliance and cultural custom to the list of why email preference centers are really hard to sell internally and build well. I had a meeting this morning where we started to list out all the different country and local laws governing choices across various brand service agreements, and…
Wednesday, November 18, 2009
Innovation Matters: Balancing Sustained Versus Disruptive Innovation
This is a guest post by Eric Zeitoun, president of Dragon Rouge USA, a leading independent brand and design consultancy. …
Tuesday, November 17, 2009
Cash-for-Grades Fundraiser Just Another Marketing Incentive
What’s all this outrage for North Carolina school principal, Susie Shepherd, for supporting her parent advisory council’s innovative use of marketing incentives? Who are we kidding? I used to teach, so I know how some schools operate like they’re in the third world, without proper books and…
Monday, November 16, 2009
Taking a Bite Out Of Apple
Indications are that Apple–long admired for setting the bar high when it comes to beautifully-designed, innovative, game-changing consumer products–may be facing some stiff competition. According to Forrester Research analyst James McQuivey: “Apple is under threat on the brand front in a way they…
